Brand Manager- Oncology
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary
We are currently seeking a dynamic and experiencedDevelop and execute comprehensive marketing and brand strategies including product promotions and digital campaigns while collaborating with cross-functional teams and Key Opinion Leaders. Monitor market trends optimize performance and ensure compliance with regulations to drive sales and strengthen customer relationships.
Roles & Responsibilities
You will be responsible for developing detailed marketing strategies: Establish market share and prescription objectives build brand plans and formulate omnichannel product promotion strategies tailored to target audiences.
You will be responsible for leading product promotions: Plan and execute promotional activities manage marketing campaigns and collaborate with creative agencies to enhance product visibility and awareness.
You will be responsible for monitoring performance and campaign effectiveness: Conduct root cause analysis for non-compliance with KPIs collect feedback and make adjustments to promotional strategies to meet customer needs.
You will be responsible for collaborating with Key Opinion Leaders (KOLs): Build strong relationships with KOLs plan scientific events share brand insights and ensure effective communication of brand values.
You will be responsible for ensuring compliance: Oversee marketing activities to ensure adherence to organizational policies and regional regulations while optimizing processes.
You will be responsible for leveraging digital tools and insights: Apply digital marketing strategies such as SEO e-commerce platforms and social media campaigns to impact the consumer funnel and convert indicators into sales.
You will be responsible for market analysis and competitive evaluation: Analyze customer needs competitor activities and market trends to forecast opportunities and refine marketing strategies.
You will be responsible for training and development: Provide training materials and workshops for sales teams enhance marketing knowledge and ensure alignment with brand strategies.
Qualifications :
Educational qualification: Post-graduation in sales/marketing. Graduation in science preferred
Minimum work experience:
7 yrs overall experience
Skills & attributes & Critical Exposures
Functional Skills
Market Access Strategy
Customer Value Propositions
Regulatory Requirements
Product Marketing
Brand Strategy
Brand Architecture
Brand Representation
Resident Skills
Business Acumen
Data Analysis
Market Intelligence
Storytelling
Behavioural skills
Visionary Execution Designs bold digital strategies and translates them into measurable cross-channel impact across diverse brands.
Collaborative Drive Builds trusted partnerships with vendors agencies and internal teams while fostering high-performance culture.
Performance Mindset Continuously evaluates planning reporting and hospital engagement outcomes driving agile improvements.
Critical Exposures
Exposure to product/brand management in the pharma sector or as a freelance brand specialist
Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator.
Exposure to Legal compliance and medical regulation is preferred
Prior experience in digital marketing hospital accounts marketing channel marketing manufacturing or R&D is desired.
Exposure to CRM and Data Visualization tools is preferred
Additional Information :
Benefits Offered
At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic..
For more details please visit our career website at Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Dr. Reddys Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Cant Wa ... View more
