Senior Specialist, Organic Social
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
With a career at The Home Depot you can be yourself and also be part of something bigger.
Position Purpose:
This position is responsible for leading real-time engagement across social media platforms identifying emerging trends and cultivating meaningful relationships with our audiences. This role supports the development and execution of organic social strategies and tactics aligning with broader brand and marketing goals. The position also oversees social channel activity and supports campaign activations to ensure cohesive brand-right execution.
Key Responsibilities:
- 30% Program/Channel Management: Manage development of social media plans (paid and organic) from inception to completion leading integration with the analytics team on measuring the success of the campaigns. Owner of editorial calendar for all social media campaigns and maintain channel management.
- 40% Community Engagement & Monitoring:Lead real-time monitoring of social platforms to identify brand mentions cultural moments and relevant conversations. Actively engage with audiences in alignment with brand voice to foster authentic connections and strengthen community relationships. Provide reporting on sentiment engagement trends and community feedback to guide ongoing social and marketing initiatives.
- 15% Reporting/Metrics:Monitor effective benchmarks for measuring the impact of social media programs and analyze review and report on effectiveness of campaigns in an effort to maximize results.
- 15% Organizational Alignment/Relationships:Build relationships with key internal stakeholders; platform partners media agencies creative teams merchandising marketing public relations and community affairs.
Direct Manager/Direct Reports:
- This position reports to Sr Manager Social Media
- This position has no Direct Reports
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- 35 years of professional experience in social media marketing
- Strong skills in Microsoft Excel and PowerPoint
- Detail-oriented self-motivated and able to manage shifting priorities in a fast-paced environment
- Highly collaborative team player with a proactive and adaptable mindset
Minimum Education:
- The knowledge skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:
- 4
Competencies:
- Excellent written and verbal communication skills
- Strong project management and multitasking abilities
- Solid understanding of marketing and social media platforms and their applications
- Strong analytical and business planning skills
- Professional positive and solution-oriented mindset
- Ability to influence and collaborate across functions
- Knowledge of media planning and evaluation
- Ability to work independently or in a team leadership/support role
Required Experience:
Senior IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot.
