CRM Manager Japan

The CRM team at Wise is expanding to consolidate our efforts to develop our Japan region communications. Were all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account that helps them save money and avoid the terrible exchange rates from traditional banks.

Whats the role

Were building money without borders for people and businesses and we need your help to make our Japan customer comms best-in-class.

So were looking for a CRM Manager to join our growing CRM team and lead our Japan CRM strategy and implementation. The CRM Manager will own shape and deliver an effective communications strategy for Wises customers: from engaging and exciting product launches to testing and building our lifecycle communications. 

The role will be based in our Japan office with travel to Singapore quarterly for APAC planning and London bi-anually for CRM Global planning and will deliver best-in-class customer communications. The role will report into the APAC CRM team and follow the processes and practices agreed within the CRM team. 

CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business. 

Were problem solvers - we work with our Product Marketing Tech Analytics UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms across multiple channels (email push notifications in-app messages).

This role is ideal for candidates with mid-level experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but its by no means required.
 

Your Mission:

• Develop and manage our Japan CRM strategy including customer lifecycle management segmentation and engagement initiatives

• Manage internal technical and non-technical stakeholder communication (Product Managers UX Researchers Designers Copywriters Engineers Analysts Product Marketing Managers etc.)

• Utilise data-driven insights to segment our business customers effectively ensuring that each segment receives tailored and relevant communication and offerings

• Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation

• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customers lifecycle journey

• Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices compliance requirements through appropriate channels and without errors

• Responsible for email calendar management deliverability and monthly reporting

• Implement the localisation process for Wises international campaigns

• Maintain and implement a clear A/B testing plan for Japan.

Qualifications :

Youll be a great fit for the role if you:

• Hold Japanese citizenship Permanent Residency or Child/Spouse of Japanese Citizen Visa (please note we cannot support some Visas for this role)

• Have strong proficiency in verbal and written English and Japanese (at least JLPT N1/ Native)

• Mid level experience in a CRM role with strong focus on segmentation lifecycle management and stakeholder engagement 

• Experience with leading and growing a high growth CRM team

• Strong track record of successful cross-channel (email push in-app messages etc.) lifecycle comms

• End-to-end planning development and execution of large-scale engaging lifecycle campaigns

• Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation

• Excellent verbal and written communication skills and strive to have a customer-first mindset

• Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision

• Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. Youre not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour

• Technically-savvy with a creative eye. Youre comfortable with technical matters but you also care about how your comms look and what message you send to your customers

• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance

Itll be great if you also have:

• Experience in a product-driven environment

• Experience in coding HTML CSS and Shopify Liquid 

• Experience using SQL and/or other analytical tools (Looker GA MixPanel etc.) 

• Experience using Braze or similar cross-channel marketing platforms

• Experience working in an international organisation

• Experience with B2B CRM initiatives

Additional Information :

Office: Japan
Salary Range: JPY- per annum RSUs

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

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Remote Work :

No

Employment Type :

Full-time