Digital Activation Specialist Diablo Tools

Atlanta, GA - USA

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

The Demand Activation Specialist is a passionate data-driven digital marketer responsible for developing leading and executing strategies that drive audience acquisition engagement and retention across top-funnel close collaboration with marketing leadership this role designs and activates multi-channel campaigns that bring new audiences into the funnel nurture leads toward MOFU touchpoints and implement retargeting and retention programs that grow long-term customer value. Leveraging past accomplishments advanced digital strategies AI-powered personalization and deep understanding of trade personas this rock-star marketer ensures the right message reaches the right audience to generate demand for our best-in-the-world and best-for-our-world solution-oriented productsultimately influencing sales conversions and measurable business growth.

Develop and Execute Full-Funnel Digital Campaigns - Strategize launch and optimize multi-channel digital campaigns that drive audience acquisition engagement and progression through the funnel from awareness to Learn More/MOFU.
Audience Targeting Personalization & Retargeting - Leverage persona insights behavioral data and AI tools to deliver personalized messaging and retargeting strategies that improve engagement and relevance.
Customer Retention & Growth Programs - Design and execute lifecycle marketing programs to retain re-engage and expand customer relationships through loyalty upsell and cross-sell initiatives.
Programmatic & Paid Media Management - Manage and optimize paid media campaigns (Google Ads display Social Media programmatic) to maximize reach engagement and ROI.
Analytics Reporting & Optimization - Measure campaign performance extract insights and continuously optimize strategies based on data-driven learnings.
AI Integration & Innovation - Identify and implement AI-driven tools and processes to enhance targeting personalization and campaign efficiency.
Collaboration & Mentorship - Partner cross-functionally with Creative Web and Product teams to align digital activation strategies and mentor contractors or interns to build digital capability.

Qualifications :

Bachelors Degree in advertising marketing communications design or similar field.
3-5 years of demand generation experience
Previous experience marketing power tools and/or power tool accessories is preferred.
Experience in demand generation digital campaign management inbound marketing or lifecycle marketing.
Hands-on experience managing a high-spend media budgets and reporting on ROI.
Proficiency with marketing technology platforms (HubSpot Google Ads Google Analytics Salsify Meta TikTok TINT Wayvia (previously known as PriceSpider) and AI-driven marketing tools (preferred but not required).
Possess a strong level of marketing analytics skills; able to extract meaning from data and use this to optimize both current approach and future programs.
Ability to manage multiple design projects at once; and to shift priorities based on business needs
Outstanding verbal written and presentation skills. Ability to present ideas to c-suite leadership.
Comfortable working with and advising senior-level executives.
Ability to manage multiple projects and priorities at the same time.

Additional Information :

Diablo/Freud Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science Technology Engineering & Mathematics) Initiatives

FIRST Robotics (For Inspiration and Recognition of Science and Technology)
AWIM (A World In Motion)

Equal Opportunity Employer including disability/veterans.

Indefinite U.S. Work authorized individuals only. Future sponsorship for work authorization unavailable.

Remote Work :

Employment Type :

Full-time

Develop and Execute Full-Funnel Digital Campaigns - Strategize launch and optimize multi-channel digital campaigns that drive audience acquisition engagement and progression through the funnel from awareness to Learn More/MOFU.
Audience Targeting Personalization & Retargeting - Leverage persona insights behavioral data and AI tools to deliver personalized messaging and retargeting strategies that improve engagement and relevance.
Customer Retention & Growth Programs - Design and execute lifecycle marketing programs to retain re-engage and expand customer relationships through loyalty upsell and cross-sell initiatives.
Programmatic & Paid Media Management - Manage and optimize paid media campaigns (Google Ads display Social Media programmatic) to maximize reach engagement and ROI.
Analytics Reporting & Optimization - Measure campaign performance extract insights and continuously optimize strategies based on data-driven learnings.
AI Integration & Innovation - Identify and implement AI-driven tools and processes to enhance targeting personalization and campaign efficiency.
Collaboration & Mentorship - Partner cross-functionally with Creative Web and Product teams to align digital activation strategies and mentor contractors or interns to build digital capability.

Qualifications :

Bachelors Degree in advertising marketing communications design or similar field.
3-5 years of demand generation experience
Previous experience marketing power tools and/or power tool accessories is preferred.
Experience in demand generation digital campaign management inbound marketing or lifecycle marketing.
Hands-on experience managing a high-spend media budgets and reporting on ROI.
Proficiency with marketing technology platforms (HubSpot Google Ads Google Analytics Salsify Meta TikTok TINT Wayvia (previously known as PriceSpider) and AI-driven marketing tools (preferred but not required).
Possess a strong level of marketing analytics skills; able to extract meaning from data and use this to optimize both current approach and future programs.
Ability to manage multiple design projects at once; and to shift priorities based on business needs
Outstanding verbal written and presentation skills. Ability to present ideas to c-suite leadership.
Comfortable working with and advising senior-level executives.
Ability to manage multiple projects and priorities at the same time.

Additional Information :

Diablo/Freud Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science Technology Engineering & Mathematics) Initiatives

FIRST Robotics (For Inspiration and Recognition of Science and Technology)
AWIM (A World In Motion)

Equal Opportunity Employer including disability/veterans.

Indefinite U.S. Work authorized individuals only. Future sponsorship for work authorization unavailable.

Remote Work :

Employment Type :

Full-time

Key Skills

Business
Marketing
Key Decision Makers
Active Directory
Customer Service
Performance Evaluations
Federal Regulations
Communications
Account Management
Project Management
Facebook
Minimum Data Set
Budget management
Powerpoint
Direct Reports

Apply Now

About Company

Bosch Group

Bosch first started in Vietnam with a representative office in 1994. Bosch has its main office in Ho Chi Minh City, with branch offices in Hanoi and Da Nang, and a Powertrain Solutions plant in the Dong Nai province to manufacture pushbelt for continuously variable transmissions (CVT) ... View more

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click