Associate Brand Manager

JOB DESCRIPTION:

Join a fast-growing Adult Nutrition business at Abbott where you will help shape the success of leading science-based nutrition brands. This role goes beyond traditional brand marketing we are looking for a digitally savvy performance-driven marketer who can integrate brand building with strong digital execution to accelerate business growth. Core job responsibilities include the followings:

Responsibilities:

Brand & Portfolio Management

• Act as the champion of largest nutrition brand and support the Manager in driving brand portfolio and communication strategies.

• Assist in managing current and future portfolio development: identify gaps vs. consumer needs and competition build business cases prepare sales forecasts and support launch readiness.

• Leverage insights from consumer research and market trends to support strategic decision-making.

Digital & Performance Marketing Execution

• Lead digital and social media activations with agency partners; plan and execute full-funnel digital campaigns that drive awareness engagement and conversion.

• Implement performance marketing tactics (e.g. paid social programmatic SEM) to optimize ROI and reduce reliance on central technical support.

• Be fully familiar with media KPI definitions and measurement frameworks. Monitor campaign performance through dashboards and analytical tools ensuring delivery against KPIs.

• Set up tracking and evaluation systems to systematically assess digital activities effectiveness.

• Stay ahead of digital media and social trends and proactively identify new opportunities to accelerate brand growth.

Cross-functional Collaboration & Scientific Alignment

• Work closely with Ethical Marketing R&D Medical/Regulatory Affairs to identify winning claims based on scientific and clinical evidence.

• Partner with ethical channel teams to explore whitespace opportunities and drive synergies.

• Collaborate internally (Digital CRM Sales Regulatory Medical Affairs Nutrition Science team) to ensure consistent and impactful consumer communication across touchpoints.

Execution Excellence & Business Tracking

• Independently manage external agencies and vendors to ensure flawless execution of integrated marketing campaigns.

• Closely track competitive activities category dynamics and brand performance with regular insights reporting for management.

• Monitor and manage A&P budgets to ensure investment efficiency and ROI.

Requirements:

• Degree holder in Business Marketing or any related discipline.

• Minimum 3 years of experience in marketing or brand management; solid hands-on digital marketing or performance marketing experience is strongly preferred.

• Familiar with media KPIs digital performance metrics and campaign measurement tools.

• Passion for the nutrition health wellness or pharmaceutical industry; science background or nutrition knowledge is an advantage.

• Tough persistent and able to manage multiple tasks under pressure with resilience and ownership.

• A proactive analytical team player with strong business acumen and entrepreneurial mindset.

• Strong communication presentation and project management skills.

• Fluent in written and spoken English and Chinese; Mandarin an advantage.

The base pay for this position is

In specific locations the pay range may vary from the range posted.

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