Marketing Coordinator, ICG
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Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
The Marketing Coordinator contributes to the development and implementation of the brands marketing this role they support the Marketing Manager in managing digital platforms related to audience engagement. This includes maintaining an editorial calendar for offers and promotions social media posts and other marketing activities.
Key Responsibilities
- Maintain an editorial calendar for offers and promotions social media posts and other marketing activities
- Manage social media campaigns across all platforms
- Create engaging content and visuals for social media newsletters and the website
- Update the website and optimize its content to improve engagement and increase conversions (content creation image descriptions etc.)
- Act as a liaison with customer service teams and external agencies to resolve issues on social media and maintain customer satisfaction and the brands online reputation
- Monitor the performance of SEM and social campaigns produce reports and provide recommendations based on results
- Apply SEO best practices to web content to drive qualified traffic enhance the customer experience and increase the companys visibility on search engines
- Collaborate with external agencies and internal teams in the development and implementation of promotional tactics
- Participate in the execution of occasional events
- Conduct competitive monitoring and gather inspiration within the industry at a national level to enhance brand positioning
Qualifications
- Undergraduate university degree in digital marketing or communications or Certificate in Social Media or any other relevant training.
- At least three (3) years of experience in a similar position.
- Excellent command of social platforms such as Meta Twitter LinkedIn YouTube Snapchat Tik Tok etc. and their respective advertising platforms.
- Proficiency in the Office suite (Word Excel Power Point etc.)
- Experience in customer service (asset).
- Knowledge of certain graphics software (Photoshop Illustrator Canva etc.) video editing (Final Cut Adobe Premiere After Effects etc.) and content management tools
- Excellent critical judgment
- Have a good team spirit and collaboration
- Demonstrate creativity curiosity and interest in current events new digital trends
- Ability to adapt manage priorities and solve problems
- Excellent task organization skills and attention to detail
- Demonstrate initiative proactivity and autonomy
- Availability to travel to events
Bilingualism required: As part of the job this person will be required to produce documents in French & English.
Required Experience:
IC
Key Skills
- Graphic Design
- Marketing
- MailChimp
- Microsoft Publisher
- Adobe Creative Suite
- Constant Contact
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Adobe Illustrator
- Wordpress
- Adobe Indesign
About Company
Canada’s largest communications company, BCE leads the industry in providing advanced broadband communications networks and services to consumers and business customers across the country.
