Marketing Research and Data Analyst

St. Louis, MO - USA

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

New Found Lawrence Group & Integrate Construction a development design and construction consortium is seeking a data-driven professional to provide analytical insights and strategic support across its three-business enterprise. The Marketing Research and Data Analyst plays a critical role in driving data-informed decisions that enhance client experience and support the firms overall growth strategy. This position combines advanced data analytics and market research expertise to uncover insights identify trends and measure performance. As the subject matter expert (SME) in maintaining and optimizing CRM data integrity this role ensures that client and market information is accurate actionable and strategically leveraged to advance the firms goals.

This position will adhere to the enterprises core values:

Legendary:We strive to be legendary from the service we provide to our impact on the community.

Innovation:Were driven by ideas and creativity. We take calculated risks and embrace opportunities.

Growth:We seek sustainable growth for our clients our organization and our employees.

Heart:We lead with heart. We celebrate appreciate and care for each other.

Trust:We rely on trust to pursue excellence. We speak honestly act transparently and honor our commitments.

Responsibilities include but are not limited to:

Data and CRM Analysis:

Work closely with the Market Leaders to collect organize and analyze data from marketing sales and client activities to identify patterns and insights that inform growth strategies
Serve as the subject matter expert in maintaining and optimizing the integrity accuracy and consistency of data within the VantagePoint CRM system.
Support and refine client personas based on market and performance data to support targeted business and marketing initiatives.
Build and maintain dashboards and reports in VantagePoint to visualize key trends performance metrics and actionable insights for leadership decision-making.
Translate data findings into clear data-driven recommendations that enhance client experience and support overall firm strategy.

Market Research and Strategy Support

Work closely with Executive Leadership to conduct comprehensive market research to identify current and emerging trends in the architecture development and construction industries with an immediate focus in St. Louis MO Texas Florida & New York.
Analyze competitors and market dynamics to identify opportunities and threats.
Gather information on potential clients their preferences and needs.
Monitor regulatory changes and industry news affecting the architecture sector.
Support the marketing team in tracking and analyzing the marketing efforts and strategies of competitors in the applicable industries.
Identify competitive advantages and areas for improvement.
Provide insights to help the company differentiate itself effectively.
Partner with internal stakeholders for project related work including but not limited to post project surveys and analysis

Marketing Strategy Support: This position partners closely with the Marketing department to develop data-driven strategies and campaigns providing analytical support in setting marketing goals KPIs and performance metrics while continuously monitoring and reporting on the effectiveness of marketing initiatives to ensure informed decision-making and optimized results.

Collaborate with the marketing team to develop data-driven marketing strategies and campaigns.
Assist in setting marketing goals KPIs and performance metrics.
Monitor and report on the effectiveness of marketing initiatives.

Required Qualifications

Bachelors degree in marketing Business Statistics or a related field. A masters degree is a plus.
5 years of proven experience in marketing research and data analysis preferably in the architecture or construction industry.
Proficiency in data analysis tools and software (e.g. Excel Tableau Google Analytics).
Strong understanding of statistical analysis and data visualization techniques.
Strong analytical and critical thinking skills
Knowledge of market research methodologies.
Excellent communication and presentation skills.
Attention to detail and ability to work independently.
Familiarity with CRM systems and marketing automation tools is advantageous particularly Deltek VantagePoint.

Preferred Qualifications

General understanding of the AEC industry (nationally and across all markets) the sales cycle across the country.

Supervisory Responsibility:

This is not a supervisory position.

Work Environment

This job operates in a professional office environment with hybrid schedule capability. This role routinely uses standard office equipment such as computers phones photocopiers filing cabinets and fax machines.

Physical Demands

This position requires no minimum ability to lift bend or stand.

Position Type and Expected Hours of Work

This is a full-time position with a minimum expectation of 40 hours per week. Hours are flexible.

Travel

Minimal travel is expected for this position.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

Reporting

This position will report to the Managing Director of Business Services

Required Experience: