The Senior Data Analyst is a subject-matter expert in marketing performance measurement connecting data to business strategy. This role delivers insights with actionable impact and contributes to the development of analytic frameworks and best practices across clients and industries.
Key Duties/Responsibilities
Consult with stakeholders to design robust measurement frameworks that connect online and offline consumer activity.
Develop advanced attribution and optimization models to guide marketing investment and strategy.
Design and execute complex analyses test plans and audience segmentation strategies.
Present findings insights and recommendations to senior client and business stakeholders.
Contribute to the design of scalable analytic processes templates and tools.
Guide marketing science work including campaign impact measurement media testing and reporting automation.
Mentor junior analysts and guide analytic design across engagements.
Qualifications :
Education
Bachelors degree in a quantitative field
Masters preferred
Experience
6-8 years of experience in data analytics marketing science or strategy
Knowledge/Skills/Abilities
Strong communication and storytelling with client stakeholders.
Able to translate insights across channels and verticals for broad application.
Strong understanding of omni-channel measurement techniques and marketing KPIs.
Applies knowledge from multiple verticals and multiple channels to identify client opportunities.
Experienced in dashboarding statistical methodologies and analytical design best practices.
Experience with Excel Microsoft PowerPoint Power BI and Tableau or similar visualization tool.
Additional Information :
RRDs current salary range for this role is $90800 to $145300 / year. The salary range may be adjusted based on the applicable geographic location of the hired employee and the range may change in the future. At RRD it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions may vary based upon but not limited to education skills experience proficiency performance shift and location. Depending on the role in addition to base salary the total compensation package may also include participation in a bonus commission or incentive program. RRDs benefit offerings include medical dental and vision coverage paid time off disability insurance 401(k) with company match life insurance and other voluntary supplemental insurance coverages plus parental leave adoption assistance tuition assistance and employer/partner discounts.
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All employment offers are contingent upon the successful completion of both a pre-employment background and drug screen.
RRD is an Equal Opportunity Employer including disability/veterans
Remote Work :
Yes
Employment Type :
Full-time
RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industrys most trusted portfolio of creative execution and world-wide business process consulting, with ser ... View more