Marketing & Automation Specialist
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Job Location:
Buffalo, WY - USA
Yearly Salary:
$ 65000 - 65000
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Safetec of America is seeking a detail-oriented tech-savvy Marketing & Automation Specialist to support and optimize our marketing systems content and digital workflows. This role is ideal for someone who enjoys building clean processes creating content and ensuring marketing initiatives run smoothly.
Responsibilities
- HubSpot (or similar CRM) management:
- Create and maintain email templates sequences and workflows
- Build and manage contact segments and custom properties
- Build and manage contact segments and custom properties
- Maintain data accuracy and organize CRM for efficiency
- Create dashboards and reports to track performance and KPIs
- Website content management:
- Update pages blogs product info and SEO fields in WordPress
- No coding experience is required
- Coordinate with developers/vendors for technical changes beyond CMS
- Marketing content creation:
- Write and edit blogs email copy web copy and product descriptions
- Support campaigns and social media initiatives with compelling content
- Research & analysis:
- Conduct product market and competitor research to inform strategy
- Monitor performance and provide actionable insights
- Cross-functional collaboration:
- Work with Sales Quality Regulatory and Design teams to ensure accurate and consistent messaging
- Support ongoing improvements to marketing processes documentation and operational efficiency
Requirements
- 24 years of experience in marketing operations digital marketing or marketing automation
- Hands-on experience with HubSpot or similar CRM/marketing automation tools
- Comfortable managing WordPress CMS content (no coding )
- Strong writing and editing skills for blogs web content and marketing copy
- Experience with dashboards reporting and basic analytics
- Excellent organizational and project management skills
- Ability to manage multiple tasks with attention to detail and accuracy
Bonus Skills
- SEO knowledge and content optimization
- Familiarity with regulated industries or product labeling
- Experience with other CMS platforms or basic HTML/CSS for minor adjustments
Why Youll Love This Role
- Work with a collaborative supportive marketing team
- Take ownership of marketing systems and content strategy
- Grow your skills in HubSpot digital content and analytics
- Make a visible impact on company marketing and brand growth
Required Experience:
IC
Key Skills
- Controlling Experience
- Distributed Control Systems
- Pardot
- Crystal Reports
- Marketing Automation
- Salesforce Marketing Cloud
- Warehouse Management
- HubSpot
- Responsys
- Email Marketing
- Leadership Experience
- Programmable Logic Controllers
About Company
Safetec of America, Inc. is your complete source for infection control, first aid, OTC, and personal care products. For nearly 30 years we've provided our distributors and consumers with high-quality, American-made products.
