Director, Marketing Coffee

Job Description

Director Marketing Coffee

The Director of Marketing for North America Mainstream Coffee & Portfolio Programs is responsible for setting the strategic direction and brand vision for Kraft Heinzs everyday coffee brands and formats including the iconic Maxwell House brand. This leader will own full P&L responsibility for the U.S. mainstream coffee portfolio and collaborate closely with the Canadian team to drive a profitable sustainable and consumer-centric growth agenda. Were seeking a hands-on leader who acts as a true player-coachcomfortable diving into details when needed but also able to step back and drive the bigger strategic agenda. Youll model an ownership mentality flex between operational execution and long-term planning and inspire your team to do the same.

Key Responsibilities:

Develop and execute a compelling business and brand strategy for the North American mainstream coffee portfolio with clear KPIs for market share revenue and profitability.

Lead end-to-end portfolio managementincluding renovation innovation brand positioning pricing strategy and in-market executionfor both the U.S. and in partnership with Canada.

Champion cross-functional value stream programs that deliver operational efficiencies freeing up resources for brand investment and value creation.

Act as a visible influential leader with internal partners (Sales R&D Supply Chain Finance Demand Planning) and external stakeholders (agencies retail partners) ensuring alignment and high-impact delivery.

Leverage consumer insights and market analytics to inform strategy and drive continuous improvement.

Build and inspire a high-performing marketing team fostering a culture of accountability collaboration innovation consumer advocacy and coffee passion.

Success Profile:

Demonstrated ability to lead both as a coach and a contributor comfortable shifting between hands-on management of critical details and high-level strategic leadership.

Proven track record of P&L management and business leadership within CPG or related industries.

Expertise in brand strategy portfolio management and driving & managing cross-functional initiatives inclusive of steering capital expenditure projects.

Strong analytical acumen; data-driven decision maker who thrives in fast-paced matrixed environments.

Exceptional communicator and influencer able to advocate for the business across all levels.

Resilient pragmatic and comfortable leading through ambiguity and change.

Essential Functions & Responsibilities

Future Planning and Brand Value Planning 25%

Executing Business Strategy 25%

Business Management & Forecasting 20%

Analyzing and Adjusting Business Performance 15%

External Perspective and Application 10%

Project Management 20%

People Development and Team Building 20%

Fostering Relationships with NA Stakeholders and External partners 10%

Expected Experience & Required Skills

Proven experience building and operationalizing business plans as a general manager balancing growth and profitability.

Demonstrated success in turnaround strategies defining clear priorities consumer value propositions and brand vision.

Strong ability to deliver results and lead teams in dynamic fast-paced and ambiguous environments.

Skilled at identifying value drivers making trade-offs across the full value chain and driving end-to-end efficiency.

Effective cross-functional leader and collaborator able to influence at all levels and partner with Sales Finance R&D Supply Chain and more.

Experience developing go-to-market plans and fostering growth through strong customer and sales partnerships.

Passion for understanding consumers with high curiosity for coffee trends routines and rituals (National Coffee Association interest is a plus).

Entrepreneurial mindsetembraces change complexity opportunities and innovation.

Experience leading inclusive high-performing teams with a North America (US and Canada) perspective- a plus!

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial well-being lifestyle for our employees and their families.

Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:

• Physical - Medical Prescription Drug Dental Vision Screenings/Assessments

• Social - Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training

• Emotional Employee Assistance Program Wellbeing Programs Family Support Programs

• Financial 401kLife Accidental Death & Dismemberment Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.