Job Title: Senior Growth Marketing Manager - Accounting Channel
Job Location: San Jose CA
Job Type: Contract
Job Description:
5 - 7 years of experience in managing executing and optimizing marketing campaigns and customer communications.
Experience with email campaigns promotions and operational support.
1 - 2 years of experience (or knowledge of) field marketing.
Bachelors degree or equivalent experience.
Analytical and quantitative skills; bias towards data-based decision making.
Strong project management organizational and time-management skills.
Willingness to assist others on different projects and campaign needs.
Excellent and proactive communication to raise up key learnings and ideas on how to improve programs or processes. Experience working cross-functionally between creative sales product and leadership teams.
Detail oriented and highly organized.
Commuting distance to our San Jose CA headquarters.
What youd be doing:
Develop and deploy a variety of multi-channel campaigns (must have email marketing experience) and targeted programs designed to increase customer product adoption drive expansion and retention within our active customer base.
Manage and execute on the pre-defined strategy for customer field events lead the coordination with the customer Sales team oversee the logistics and execution of events managed by the Accountant Channel events team.
Work cross-functionally to drive and execute program logistics including copy design lead flows website landing pages and lead routing.
Report on program performance and analyze data to provide recommendations around optimizing campaigns and improving lead quality (utilizing tools like Salesforce Tableau and marketing automation system).
Manage lead flow of leads that enter through your program channels (ensure accuracy of lead routing and campaign attribution).
Work with manager to determine budgets goal setting ROI metrics and strategies.