Manager, Growth & Events

ABOUT THE ROLE:

Were looking for a Manager Growth & Events to own demand generation across two connected lanes: 1) support our Event Marketing strategy by driving pre-event demand on-site lead capture and post-event follow-up that converts into pipeline and 2) serve as our MDR to qualify inbound leads and run targeted outbound campaigns that books high-quality meetings.

WHAT YOULL DO:

• Generate pre-event demand: research event attendees and work closely with Sales to book on-site meetings for AEs.
• Work closely with Event Marketing to develop event-specific goals.
• Strategize build and execute integrated campaigns including email campaigns paid ads etc. to drive engagement pre-event and post-event.
• Work closely with the on-site team to own lead capture and next steps ensuring contacts and activities are logged the same day.
• Qualify inbound leads and ensure they are sales-ready before handing them off to Account Executives (AEs).
• Nurture inbound leads via personalized multi-touch sequences.
• Route unqualified MQLs into the right nurture tracks and status; maintain clean status reason codes and dates.
• Work closely with Product Marketing to deliver targeted marketing materials including case studies white papers or product brochures designed specifically to support lead nurturing and conversion efforts.
• Ensure ongoing alignment with Sales on handoffs contact roles and opportunities.
• Support the project management of our event marketing processes including budget timeline and execution for event deliverables including but not limited to contracts invoices booths sponsorships collateral swag internal communications pre-event promotions and post-event follow-up.

WHO YOU ARE:

• 4 years in B2B growth roles (SDR events or demand gen) with highly successful lead generation experience.
• Proficiency with Salesforce.
• Strong understanding of the marketing and sales funnel process.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Organized deadline-oriented and comfortable running multiple programs at once.
• Highly proactive and takes ownership of complex projects drives alignment and sees initiatives through with minimal oversight.

EXTRA CREDIT:

• Familiarity with the employer benefits industry
• Start-up experience

BASE SALARY: $00

CYBERSECURITY AWARENESS NOTICE

In response to ongoing and industry-wide fraudulent recruitment activities (i.e. job scams) Rightway wants to inform potential candidates that we will only contact them from the @ email domain. We will never ask for bank details or deposits of any kind as a condition of employment.

ABOUT RIGHTWAY:

Rightway is on a mission to harmonize healthcare for everyone everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patients care journey through a modern mobile app. Rightway is a front door to healthcare giving patients the tools they need along with on-demand access to Rightway health guides human experts that answer their questions and manage the frustrating parts of healthcare for them.

Since its founding in 2017 Rightway has raised over $205mm from investors including Khosla Ventures Thrive Capital and Tiger Global. Were headquartered in New York City with a satellite office in Denver. Our clients rely on us to transform the healthcare experience improve outcomes for their teams and decrease their healthcare costs.

HOW WE LIVE OUR VALUES TO OUR TEAMMATES:

Were seeking those with passion for healthcare and relentless devotion to our goal. We need team members that embody our following core values:

1) We are human first
Our humanity binds us together. We bring the same empathetic approach to every individual we engage with whether it be our members our clients or each other. We are all worthy of respect and understanding and we engage in our interactions with care and intention. We honor our stories. We listen toand heareach other we celebrate our differences and similarities we are present for each other and we strive for mutual understanding.

2) We redefine what is possible
We always look beyond the obstacles in front of us to imagine new solutions. We approach our work with inspiration from other industries other leaders and other challenges. We use ingenuity and resourcefulness when faced with tough problems.

3) We debate then commit
We believe that a spirit of open discourse is part of a healthy culture. We understand and appreciate different perspectives and we challenge our assumptions. When working toward a decision or a new solution we actively listen to one another approach it with a yes and mentality and assume positive intent. Once a decision is made we align and champion it as one team.

4) We cultivate grit
Changing healthcare doesnt happen overnight. We reflect and learn from challenges and approach the future with a determination to strive for the face of daunting situations we value persistence. We embrace failure as a stepping stone to future success. On this journey we seek to act with guts resilience initiative and tenacity.

5) We seek to delight
Healthcare is complicated and personal. We work tirelessly to meet the goals of our clients while also delivering the best experience to our members. We recognize that no matter the role or team we each play a crucial part in our members care and take that responsibility seriously. When faced with an obstacle we are kind respectful and solution-oriented in our approach. We hold ourselves accountable to our clients and our members success.

Rightway is Proudly an Equal Opportunity Employer that believes in strength in the diversity of thought processes beliefs background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit qualifications need and performance.

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