Associate Manager, Vitality Strategy & Implementation

We are seeking a proactive and analytical Associate Manager Vitality Strategy & Implementation to support strategic initiatives and operational excellence within the Manulife Vitality program. This role plays a critical part in coordinating program enhancements supporting new partnerships and enabling long-term strategies that align with the overall segment goals. The ideal candidate is a collaborative problem-solver who thrives in a dynamic environment and is passionate about wellness innovation and delivering exceptional customer experiences.

Individual Responsibilities

• Support the execution of strategic initiatives by coordinating program enhancements and partnership implementations aligned with organizational goals.

• Collaborate with internal teams and external partners to develop strategies that drive Vitality adoption and growth.

• Coordinate projects through all phases of initiation development and implementation ensuring clarity of roles expectations and deliverables.

• Partner with Marketing and stakeholders to ensure consistent messaging and storytelling across product launches and campaigns.

• Build and maintain strong relationships with internal and external stakeholders to ensure successful delivery of tactical items.

• Demonstrate understanding of how operational activities support and enable broader North American BI and enterprise goals.

• Apply data-driven insights to inform decision-making and optimize program performance.

Dynamics of the Role

• This role supports the Manulife Vitality program within the broader IIC strategy and contributes to Corporate Strategy deliverables by enabling operational excellence and strategic alignment.

• The individual will work across multiple teams and time zones managing complex initiatives and ensuring seamless coordination.

• Success in this role requires analytical rigor strong communication and the ability to translate strategic objectives into actionable plans.

Key Deliverables Include

• Coordinated execution of Vitality program enhancements and new partnerships.

• Operational support aligned with North American BI and enterprise strategy.

• Consistent and compelling Vitality messaging across initiatives and channels.

• Project plans and tracking tools to ensure timely and effective delivery.

• Stakeholder engagement and relationship management to drive collaboration and execution.

Required Qualifications:

• Bachelors degree in Business Administration Marketing or related field.

• 35 years of experience in strategy operations or project coordination preferably in insurance or financial services.

• Strong problem-solving and analytical skills with a focus on data-driven decision-making.

• Proven success in coordinating multi-faceted projects across diverse teams.

• Excellent communication and facilitation skills with the ability to engage technical and non-technical audiences.

• Independent creative and collaborative mindset.

Preferred Qualifications:

• Experience in strategy consulting or corporate strategy.

• Strong interpersonal and relationship management skills.

• Ability to influence and move others toward a shared vision.

• Demonstrated adaptability and solution-oriented thinking in dynamic environments.

• Familiarity with Manulifes business operations and strategic priorities.

Innovation Collaboration & Execution Excellence

• Lead with curiosity and a growth mindset proposing ideas and solutions that drive program success.

• Foster collaboration across teams and functions to align on goals and deliver results.

• Take ownership of assigned tasks from inception to resolution ensuring timely and high-quality execution.

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.