Senior Manager- Paid Media
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Job Location:
Chicago, IL - USA
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
The Senior Manager Paid Media will support the Director of Media in executing and optimizing media strategies across a diverse ecosystem including linear TV CTV OTT audio digital out-of-home Meta TikTok LinkedIn paid search and affiliate marketing. This role partner to deliver campaign strategy campaign implementation performance tracking and cross-functional coordination to ensure media plans are executed efficiently and effectively. The ideal candidate will bring a blend of analytical rigor and creative insight with a strong grasp of media platforms and performance metrics. This candidate will have a deep understanding of marketing platforms measurement & experimentation methodologies and media enabling data flow ecology.
- Assist in the execution of full-funnel media strategies aligned with brand growth lead generation and enrollment goals.
- Manage day-to-day operations of media campaigns including budgeting pacing and performance monitoring.
- Collaborate with analytics and agency teams to implement measurement frameworks (MMM Salesforce Incremenatlity) and optimize channel performance.
- Support test-and-learn initiatives by coordinating creative and media experiments and reporting on outcomes.
- Partner with creative and web teams to ensure alignment between media placements and messaging.
- Maintain documentation and reporting dashboards to track campaign KPIs and budget pacing.
- Coordinate with internal stakeholders across marketing enrollment and analytics to ensure campaign alignment.
- Serve as a point of contact for agency partners on campaign execution and reporting.
- Assist in preparing presentations and performance summaries for leadership and cross-functional teams.
- Contribute to the development of media briefs and creative asset planning.
- Foster strong internal partnerships across marketing enrollment and analytics teams to ensure cohesive planning and execution
- Create and review monthly and annual budgets.
- Completes other duties as assigned.
Qualifications :
- Bachelors Degree preferably in marketing a related field.
- Masters Degree MBA Preferred
- Eight (8) years at an agency or brand directly responsible for the execution of paid media.
- Experience running both brand and performance media with the knowledge to connect media performance through the funnel to drive efficiency and growth.
- Strong analytical skills with experiecne in campagin performance reporting and optimization.
- Familiarity with MMM incrementality and brand measurement to optimize media.
- Ability to manage multiple priorities in a fast-paced regulated environment.
- Strong communication and collaboration skills across cross-functional teams.
- Excellent project management and organizational skills.
- Proficiency in media platforms such SA360 DV360 Meta Ads Manager DSPs and analytic tools.
Additional Information :
In support of the pay transparency laws enacted across the country the expected salary range for this position is between $80336.75 and $140851.54. Actual pay will be adjusted based on job-related factors permitted by law such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health dental vision life and disability insurance
- 401k Retirement Program 6% employer match
- Participation in Adtalems Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: are also eligible to participate in an annual incentive program subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance.
Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
At Adtalem Global Education, we seek to empower students and members to achieve their goals, find success and make inspiring contributions to our global community. Adtalem is a leading healthcare educator that partners with organizations to proactively address future workforce needs a ... View more
