Senior VP of Sales

The Sr. VP of Sales is responsible for leading MOR Furnitures multi-channel sales organizationincluding retail stores e-commerce financing programs and regional sales operations. This role owns the companys revenue strategy store productivity sales training systems and expansion planning.

The Sr. VP will drive MORs transformation from a traditional for-less retailer toward avalue styleretail model improve conversion strengthen store-level execution and build a scalable sales capability that supports MORs next-stage growth.

Key Responsibilities

A. Revenue & Sales Strategy

• Own annual sales planning for all stores & channels (P&L responsibility $250M)
• Develop traffic conversion and AOV strategies
• Lead pricing promotion and financing-term optimization
• Partner with marketing on campaign planning i.e. Black Friday Presidents Day Holiday events etc.

B. Store Operations & Performance Management

• Develop and maintain a standardized sales playbook for all stores
• Oversee regional managers store managers and sales associates
• Implement KPI dashboards: traffic conversion UPH close rate and attachment rate

Improve sales floor discipline customer experience and white-glove standards

• Lead new store opening sales planning including hiring training and launch

C. Sales Training & Talent Development

• Build a unified training system for product knowledge selling skills and digital tools
• Establish internal Sales Academyto reduce turnover and accelerate ramp-up

D. E-Commerce & Omnichannel Integration

• Integrate store and online sales workflows
• Build lead-routing and attribution systems (coupon code touch-screen kiosks CRM)
• Develop collaboration between stores and online teams to increase blended revenue

Hard Skills

• 10 years of leadership experience in multi-unit retail or furniture/home category
• Proven sales P&L leadership(>$100M annual revenue)
• Strong analytical skills (conversion funnel promotion ROI merchandising performance)
• Experience with omnichannel sales CRM systems and online traffic in-store conversion
• Familiar with U.S. retail labor management & incentive design

Soft Skills

• High leadership presence can lead 500 salespeople across 40 stores
• Hands-on operationally strong able to travel frequently
• Strong cross-functional communication with marketing operations and merchandising

Preferred Background

• Experience with furniture retailer or related industry
• Experience transforming legacy retail into omni-channel operations
• Bilingual in English/Spanish is a plus

Compensation Package

• Base salary of $180000 to $230000
• Annual bonus up to 40% of base salary based on KPIs such as sales revenue gross profit achievement conversion rate inventory turnover labor cost control and sales performance of new store openings
• Profit share plan
• 401(k) plan
• Medical / Dental / Vision
• Car allowance

Potential Total Compensation (Comprehensive Package) of $250000 to $375000