Growth Marketing Associate

Vero Beach, FL - USA

Yearly Salary: USD 45000 - 50000

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Humareso is an award-winning global HR consulting firm dedicated to providing best-in-class consultative human resources and personnel management services. We are a passionate team of accredited HR professionals that can lead and direct organizations to remain competitive and compliant in an ever-changing business landscape.

This role will fuel business growth and drive revenue expansion. This role will focus on developing and executing strategies to fill the top of the sales funnel with high-quality inbound leads while enhancing brand visibility and leveraging the thought leadership of Humaresos senior leaders.

Pay: $

ESSENTIAL FUNCTIONS

Work closely with key stakeholders including senior leadership subject matter experts digital marketing business development and vendor partners to create compelling and targeted content

Work with leadership to understand services solutions and market demographic to develop our value proposition and market position and develop activation plan

Content Strategy and Execution: Develop and implement a comprehensive content strategy including social media webinars articles website content and live events to attract inbound leads

Brand Building: Leverage Humaresos founders industry expertise and personal brands to enhance market presence

Performance Analysis: Monitor analytics to set and achieve KPIs measure campaign success and refine strategies

Website Optimization: Increase SEO presence through targeted website content development including landing pages articles podcasts and streaming to track user behavior to inform marketing strategies

Email Marketing: Plan and manage email marketing campaigns to nurture leads and maintain customer engagement

Outbound Marketing: Strategize and develop campaigns using sales automation tools to create brand awareness and convert cold leads to inbound traffic

CRM Optimization: Optimize Hubspot to implement dashboards automate workflows and enhance lead tracking and scoring

Account Expansion: Partner with consultants to identify opportunities for account expansion and service cross-selling

Event Planning: Coordinate live events podcasts and live-recorded weekly events to strengthen brand recognition and engagement

Revenue Growth: Collaborate with leadership to align marketing initiatives with the companys revenue goals aiming for a 2x revenue increase within the calendar year

QUALIFICATIONS AND EDUCATION REQUIREMENTS

Bachelors degree in marketing or concentrated business degree related experience or comparable military experience preferred

Proven experience in Sales and Marketing leadership roles preferably in a service-oriented or B2B environment

Strong background in content strategy production and campaign execution including website content development

Proficiency in Hubspot is a must! Also experience with marketing automation tools (Mailchimp ActiveCampaign Hubspot Marketing) and marketing analytics (Google Meta Linkedin etc.) preferred

Understanding of cold outbound selling strategies including the development of sales sequences and messaging lead scoring and overcoming objections

Expertise in tracking marketing analytics and leveraging insights for marketing optimization

Understanding of the Human Resources and Talent Management functions possessing the ability to quickly engage and relate with human resources professionals is a plus

Basic knowledge of website design (Webflow Wordpress Squarespace etc.)

Project management and organizational abilities

Ability to analyze data to define KPIs and measure performance against goals

Strong interpersonal skills and the ability to collaborate across teams and with leadership

Required Experience: