Marketing Automation & CRM Team Lead

About Us

We are a fast-growing AI marketing agency with operations in Barcelona and Mexico City helping brands harness the power of artificial intelligence to transform their marketing strategies. We work with innovative clients across industries implementing cutting-edge MarTech solutions and AI-powered marketing automation.

The Role

Were seeking an exceptional Marketing Automation & CRM Team Lead to drive our marketing technology practice and lead a team of automation specialists. This is a strategic leadership role that combines hands-on MarTech expertise with team management client relationship ownership and business development.

Youll be responsible for leading LATAM and international client accounts designing sophisticated automation strategies and building our marketing automation capabilities as we scale. This role requires someone who can seamlessly bridge marketing technology and data teams while managing both clients and internal team members.

What Youll Own

Client Leadership & Account Management

• Lead and manage a portfolio of LATAM and international MarTech clients across multiple industries
• Serve as primary strategic advisor for marketing automation and CRM initiatives
• Act as the bridge between marketing technology and data teams to ensure seamless execution
• Present performance reports strategic recommendations and optimization roadmaps to C-level stakeholders
• Drive client satisfaction retention and account growth

Marketing Automation Strategy & Execution

• Design implement and optimize end-to-end marketing automation strategies for diverse client portfolios
• Configure manage and optimize marketing automation platforms (Salesforce Eloqua HubSpot Marketo Pardot ActiveCampaign etc.)
• Lead the planning execution and analysis of sophisticated multichannel campaigns
• Build advanced audience segmentation models and personalized customer journey maps
• Design and maintain automated workflows supporting the entire customer lifecycle (lead nurturing onboarding retention win-back)
• Integrate CRM systems with other marketing technologies and data sources
• Ensure all automation strategies align with client business objectives and KPIs

Team Leadership & Development

• Lead mentor and develop a team of marketing automation specialists
• Establish best practices standards and processes for the marketing automation practice
• Manage team workload priorities and project assignments
• Conduct performance reviews provide feedback and support career development
• Foster a culture of continuous learning and innovation
• Recruit and onboard new team members as the practice grows

Business Development & Innovation

• Craft marketing automation and MarTech proposals for new business opportunities
• Participate in new business pitches and client presentations
• Identify upsell and cross-sell opportunities within existing accounts
• Evaluate and adopt emerging MarTech and AI platforms to enhance client capabilities
• Stay ahead of industry trends best practices and competitive landscape
• Develop thought leadership content and case studies showcasing successful implementations

What Were Looking For

Required Experience & Skills

• 7 years of hands-on marketing automation and CRM management experience
• 2 years in a team lead manager or senior leadership role
• Client-facing experience: Proven track record managing multiple client accounts especially in agency or consultancy environments
• Platform expertise: Deep knowledge of major marketing automation platforms (Salesfoerce HubSpot Marketo Pardot ActiveCampaign Salesforce Marketing Cloud or similar)
• CRM mastery: Strong experience with CRM systems (Salesforce Eloqua HubSpot CRM Dynamics etc.)
• Technical skills: Comfortable with APIs integrations data management and working with technical teams
• Data-driven: Strong analytical skills with ability to derive insights from campaign data and automation metrics
• Bilingual fluency: Excellent written and spoken English and Spanish (youll present to international clients)
• Team leadership: Experience managing mentoring and developing team members
• Strategic thinking: Ability to align automation strategies with broader business goals and marketing objectives

Preferred Qualifications

• Experience with AI-powered marketing tools and platforms (n8n Make LLMs etc.)
• Background in demand generation lead nurturing or B2B marketing
• Certifications in marketing automation platforms (HubSpot Oracle Salesforce)
• Experience working with diverse industries (fintech e-commerce SaaS B2B etc.)
• Knowledge of customer data platforms (CDPs) and data integration tools
• Familiarity with SQL HTML/CSS or basic coding for email and landing page customization.
• Familiarity with data models data management (Supabase) and webhooks or http requests.
• Experience with attribution modeling and marketing analytics
• Masters degree or advanced training in Marketing Marketing Automation or related field

Personal Attributes

• Strategic leader who can think big picture while managing tactical execution
• Excellent communicator able to present complex technical concepts to both technical and non-technical audiences
• Client-focused with strong relationship-building skills and service mentality
• Natural mentor who enjoys developing talent and building high-performing teams
• Problem solver who thrives on finding creative solutions to complex marketing challenges
• Organized and detail-oriented with strong project management capabilities
• Proactive and entrepreneurial - comfortable in fast-paced evolving environments
• Curious and tech-savvy with genuine passion for marketing technology and AI
• Results-driven with track record of delivering measurable business impact

Key Technologies & Tools

Marketing Automation Platforms

• HubSpot Marketing Hub
• Oracle Eloqua o Responsys
• Marketo Engage
• Salesforce Marketing Cloud / Pardot
• ActiveCampaign
• Adobe Marketo or similar enterprise platforms

CRM & Sales Enablement

• Salesforce Sales Cloud
• HubSpot CRM
• Microsoft Dynamics 365
• Pipedrive Zoho or similar CRM platforms

Analytics & Data Tools

• Google Analytics (GA4)
• Looker Studio / Data Studio
• Tableau Power BI or similar BI tools
• Attribution and analytics platforms

CMS tools

• Wordpress VIP
• Loveble

Project Management & Collaboration

• ClickUp Asana or similar
• Slack Microsoft Teams
• Google Workspace / Microsoft 365

AI & Emerging Tech (Bonus)

• ChatGPT Claude Gemini or other AI tools for marketing
• AI-powered personalization platforms
• n8n Make Zappier...