Performance Marketing Specialist

Search Value Consultants Pvt Ltd

Job Location:

Noida - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Role Overview:

The Performance Marketing Specialist will be responsible for driving measurable growth through data-driven advertising strategies across leading e-commerce and quick commerce platforms like Flipkart Amazon Zepto Blinkit & Big Basket. This role focuses on maximizing return on ad spend (ROAS) improving product visibility and collaborating closely with cross-functional teams to accelerate online sales performance. The ideal candidate will bring strong analytical expertise hands-on campaign management skills and a deep understanding of digital commerce ecosystems.

Key Responsibilities:

Campaign Management & Optimization

Manage and optimize paid advertising campaigns across major e-commerce and quick commerce platforms (Search Display Sponsored Brands DSP etc.).
Continuously refine platform-specific strategies to drive traffic conversion and ROAS improvements.

Performance & Budget Monitoring

Track daily ad spends bids and budget utilization to ensure efficiency and maximize ROI.
Monitor campaign health and adjust tactical levers in real time to achieve performance targets.

Cross-Functional Collaboration

Work closely with internal brand digital marketing sales and category teams to align campaign initiatives with business priorities.
Partner with platform account managers to leverage best practices and beta opportunities.

E-commerce Hygiene & Visibility

Monitor product visibility keyword rankings pricing compliance and inventory accuracy to support seamless campaign execution.

Analytics & Reporting

Analyze campaign performance data to identify insights trends and optimization opportunities.
Prepare weekly and monthly dashboards and performance reports for internal stakeholders.

Requirements:

Graduate with 5 years of performance marketing experience in Personal & Beauty Care Cosmetics or Digital Agencies.
Strong marketplace and quick commerce advertising expertise with proven ROI focus.
Skilled in data analysis campaign optimization and cross-functional coordination.
Agile detail-oriented and comfortable working in fast-paced environments.

Role Overview:The Performance Marketing Specialist will be responsible for driving measurable growth through data-driven advertising strategies across leading e-commerce and quick commerce platforms like Flipkart Amazon Zepto Blinkit & Big Basket. This role focuses on maximizing return on ad spend (...