Director, Growth Marketing
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Job Location:
Monthly Salary:
Posted on:
9 days ago
Vacancies:
1 Vacancy
Job Summary
WHAT MAKES US EPIC
At the core of Epics success are talented passionate people. Epic prides itself on creating a collaborative welcoming and creative environment. Whether its building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences were always innovating.
Being Epic means being a part of a team that continually strives to do right by our community and users. Were constantly innovating to raise the bar of engine and game development.
UNREAL ENGINE MARKETING
What We Do
Unreal Engine is a high-performance software development suite created by Epic Games that empowers todays digital creators to craft real-time high-fidelity interactive experiences for games film TV VR architectural visualization product design and manufacturing. As part of the Unreal Engine Marketing team we help develop manage measure and enhance Epic campaigns across multiple verticals and channels.
What Youll Do
Lead our global growth marketing strategy to accelerate acquisition engagement and retention for Unreal Engine and our broader suite of creator tools. Youll shape and execute the full user lifecyclefrom first discovery to long-term loyaltyby combining data-driven insights innovative campaigns and cross-functional collaboration.
In this role you will
- Lead and develop a high-performing team responsible for driving key metrics across the player journey including paid media paid social programmatic display and CRM marketing
- Champion a data-driven approach leveraging analytics to optimize campaigns at scale
- Establish comprehensive reporting frameworks and KPIs to measure performance and inform strategy across all lifecycle stages
- Collaborate closely with product industry marketing and creative teams to create seamless engaging experiences aligned with the lifecycle strategy
- Manage the web sales funnel including attribution tracking landing page performance and conversion optimization
- Run account-based marketing (ABM) programs in partnership with sales driving pipeline for strategic targets
- Own SEO strategy and execution improving organic visibility and non-paid inbound traffic
- Manage marketing automation: Build and optimize welcome series drip campaigns and lifecycle journeys to maximize engagement and conversions
- Oversee significant paid media budgets and allocate resources to maximize ROI and impact across the entire user lifecycle
- Identify innovative opportunities channels and technologies to enhance developer acquisition engagement and long-term retention
What were looking for
- Proven leadership experience in lifecycle marketing growth marketing or performance marketing within the gaming or digital product space
- Deep expertise in paid media paid social SEO and account-based marketing
- Extensive experience developing and executing engagement and retention strategies
- Exceptional analytical skills comfortable using complex data to segment audiences measure performance and optimize lifecycle campaigns
- Experience leading and developing marketing teams responsible for acquisition engagement and analytics functions
- Familiarity with marketing technology platforms analytics tools and potentially data science applications in lifecycle management
- Excellent cross-functional collaboration and communication skills with the ability to influence stakeholders at the most senior levels of the company
- Demonstrated ability to manage large budgets effectively and deliver measurable results
- A passion for gaming and familiarity with game development
EPIC JOB EPIC BENEFITS EPIC LIFE
Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical Dental a Vision HRA Long Term Disability Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.
ABOUT US
Epic Games spans across 25 countries with 46 studios and 4500 employees globally. For over 25 years weve been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epics award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity interactive experiences for PC console mobile and VR it is also a tool being embraced by content creators across a variety of industries such as media and entertainment automotive and architectural design. As we continue to build our Engine technology and develop remarkable games we strive to build teams of world-class talent.
Like what you hear Come be a part of something Epic!
Epic Games deeply values diverse teams and an inclusive work culture and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.
Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e. a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Founded in 1991, Epic Games is a leading interactive entertainment company and provider of 3D engine technology. Epic operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections. Epic also develops Unreal Engine, which powers t ... View more
