Head, Marketing Campaigns

Responsibilities

• Brand Strategy and Development:

  • Develop and execute comprehensive brand strategies to enhance brand awareness and perception using external research and internal analysis
  • Ensure brand consistency across all marketing channels and touchpoints.
  • Collaborate with internal stakeholders and agencies to refine brand positioning and messaging.
  • Own and manage the marketing budget aligned to company growth objectives

• Campaign Management:

  • Plan execute and optimize integrated marketing campaigns to drive user acquisition retention and engagement.
  • Oversee the creation of compelling marketing collateral including digital assets print materials and advertising campaigns.
  • Monitor campaign performance and analyze key metrics to identify opportunities for improvement.
  • Experiment Test and Innovate using upcoming marketing technology new media channels and AI

• Cross-Functional Collaboration:

  • Work closely with the product tech and CRM teams to align marketing initiatives with product development and customer relationship management efforts.

  • Provide insights and recommendations to enhance the user experience within the Foodpanda app.

  • Collaborate with regional and global marketing teams to leverage best practices and ensure alignment with company objectives.

• Media Planning and Buying:

  • Develop media plans and budgets to support marketing objectives across ATL BTL and digital channels.

  • Manage relationships with media agencies and vendors to negotiate favorable terms and maximize ROI.

  • Stay abreast of industry trends and emerging technologies to innovate marketing strategies.

• Team Leadership and Development:

  • Lead and mentor a team of marketing professionals fostering a culture of creativity collaboration and accountability.

  • Set clear goals and KPIs for the marketing team and provide regular feedback and performance evaluations.

Qualifications :

Requirements

• Proven record in marketing leadership roles preferably consumer driven tech  or e-commerce industry with 6-10 years experience
• Strong understanding of brand management digital marketing and product features. 
• Knowledge on media planning & buying is a plus. 
• Demonstrated track record of developing and executing successful marketing campaigns.
• Excellent analytical skills with the ability to interpret data and insights to drive strategic decision-making.
• Exceptional communication and interpersonal skills with the ability to influence and collaborate across functions.
• Strategic thinker with a creative mindset and a passion for innovation.
• Ability to thrive in a fast-paced dynamic environment and effectively manage multiple priorities.
• Highly creative individual who isnt afraid to propose and try new ideas
• Ability to work within a tight timeline and juggle multiple projects at once
• Must love data

Remote Work :

No

Employment Type :

Full-time