Company Overview

Founded in 2003 and headquartered in Los Angeles CA Capital Brands is the company behind nutribullet whose original blender is the number one-selling personal blender in the world. Beginning with the launch of the magic bullet personal blender in 2003 which became a household name through innovative DTC television ads. Capital Brands portfolio of products has grown exponentially since its inception and the company has expanded its reach from the US to key international markets in Australia the UK Europe and beyond.

Capital Brands was founded on the principle that eating well has the power to transform lives and that fresh delicious nutritious food should be accessible to all. The companys primary brands nutribullet and magic bullet both ascribe to this ethos. nutribullet focuses on the nutrition aspect with blenders juicers and countertop cookers that prepare fruits vegetables and other nourishing foods quickly and simply. magic bullet brings playfulness into the mix with compact appliances that offer flexibility and creativity to home cooks of all levels. Both brands pride themselves on creating products that are easy to use store and clean.

Capital brands entered a new era of expansion when it was acquired by Italian multinational DeLonghi S.p.A. in 2020. The purchase significantly advanced DeLonghis positioning in the blending category and in the US and granted nutribullet deeper inroads into European markets.

General Role Overview:

The Senior Manager Paid Media is a strategic high-impact role responsible for leading paid media strategy investment planning measurement and performance reporting across all key digital channels. This person will own the relationships with our major retail partners and media agency ensuring seamless execution rigorous optimization and strong return on ad spend.

As a critical leader within the organization this role will work cross-functionally with Sales Retail Marketing Finance and Product to build integrated promotional strategies that drive visibility conversion and revenue growth. The ideal candidate combines deep channel expertise (Amazon Google Retail Media Networks Paid Social) with exceptional analytical skills business acumen and partnership capabilities.

Key Responsibilities:

Paid Media Strategy & Execution
Develop and own the end-to-end paid media strategy across Amazon Google Meta Retail Media Networks and emerging platforms.
Lead annual and quarterly media planning aligning investment decisions with business goals sales forecasts and category opportunities.
Oversee media activation with external agencies ensuring alignment on audience strategies optimization plans and KPIs.
Manage budget allocation pacing forecasting and performance optimization to maximize ROI and ROAS.
Identify growth opportunities within new channels formats and technologies.

Retail & Agency Partnership Management
Serve as the primary media point of contact for key retail partners (e.g. Amazon Walmart Connect Instacart Ads etc.).
Build strong relationships to influence retail marketing programs promotional opportunities and joint business planning.
Partner with the media agency on campaign strategy measurement frameworks optimization and innovation roadmaps.
Attend key meetings with primary retail partners.

Measurement Analytics & Reporting
Build and refine measurement strategies attribution models and testing frameworks to drive data-informed decisions.
Develop robust weekly monthly and quarterly performance dashboards and executive-level reporting.
Translate complex data into clear insights and recommendations for cross-functional and senior leadership audiences.
Collaborate with analytics sales and finance to align on forecasting incrementality testing and ROI analysis.

Cross-Functional Leadership
Partner closely with Sales and Channel Teams to align paid media investments with promotional calendars product launches and retailer priorities.
Serve as a consulting resource for global markets and global media strategy guidance
Support integrated marketing efforts by collaborating with brand content and creative teams to optimize asset development for each platform.
Influence go-to-market plans with insights on customer behavior competitive trends and category performance.

Education
Bachelors degree in Marketing Business Administration Advertising Communications or a related field.
Equivalent experience in paid media or digital marketing may be considered in lieu of a degree.
Advanced degrees (e.g. MBA) or certifications in digital marketing analytics or media strategy are a plus.

Required
7 years of experience in paid media strategy digital advertising performance marketing or retail media.
Deep expertise in platforms including Amazon Ads Google Ads Meta and other major retail media networks.
Strong understanding of eCommerce and retail environments including how media and promotions drive omnichannel sales.
Proven experience managing significant budgets across multiple channels and partners.
Demonstrated success leading agency teams and external stakeholders.
Highly analytical with advanced proficiency in data analysis attribution A/B testing and performance forecasting.
Strong communication skills with the ability to present strategic recommendations to senior leadership.
Experience working cross-functionally with Sales Product Finance and Creative teams.

Preferred
Experience in CPG consumer goods retail or eCommerce-driven businesses.
Familiarity with Amazon Vendor Central/Seller Central Google Merchant Center and retail media data platforms (e.g. Pacvue Skai Criteo).
Knowledge of MMM MTA incrementality testing and statistical analysis methods.
Comfortable working in a fast-paced high-growth environment with shifting priorities.
Strong project management skills and experience leading complex cross-functional initiatives.

Salary:

125000 - 140000 per year 15% Bonus

Benefits:

401K and retirement savings with company match
Health dental vision & life Insurance
PTO Plan
Employee corporate discount program