Lead, SportKids Brand Marketing, Japan

Tokyo - Japan

Monthly Salary: Not Disclosed

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

WHO YOULL WORK WITH

The Lead reports to the Senior Manager of Brand Initiatives & Kids Brand Marketing and partners closely with cross-functional teams across Nike including marketing merchandising marketplace Asia Pacific Latin America (APLA) geography and global brand teams. This role also collaborates with external agencies and community partners to inspire athletes* and strengthen Nikes connection with consumers.

WHO WE ARE LOOKING FOR

Nike seeks a strategic and creative brand marketer who thrives on shaping the future of sport and elevating the brand experience for consumers of all ageskids parents and adult athletes*. This individual acts as a community builder and brand accelerator driving functional excellence and delivering impactful marketing plans.

The ideal candidate demonstrates a strong voice for the local consumer agility and resilience when challenged or navigating ambiguity. They bring expertise in brand strategy and management crafting authentic stories that resonate across Kids and key sport dimensions such as Basketball Tennis Golf and pinnacle sport moments. Forward-thinking and solution-oriented they always carry a positive attitude energize teams and foster collaboration to create meaningful consumer connections.

Minimum 6 years of experience in consumer marketing or related fields including brand events retail marketing and digital marketing with strong cross-functional business acumen.
Bachelors degree in Marketing Business Communications or a related field is required.
Professional experience in brand strategy and management with proven ability to lead end-to-end planning deliver integrated marketing campaigns and drive cross-functional collaboration within large dynamic teams.
Genuine passion and demonstrable connection to Kids Sports and Lifestyle parent relationships and/or Basketball is preferable but other relevant connections will be considered.
Thrives in a fast-paced consumer-driven environment; learns quickly and makes informed decisions amid change. Demonstrates curiosity and resilience in navigating ambiguity and evolving priorities.
Strong oral and written communication skills (in both English and Japanese) .

WHAT YOULL WORK ON

You will lead Nikes brand strategy in Japan by crafting and executing full-funnel marketing plans that connect deeply with consumers. Youll own storytelling across Kids and key sport categories driving integrated campaigns that inspire and engage.

Develop and execute integrated marketing plans end-to-end ensuring digital and physical experiences are seamlessly connected.
Lead and integrate Sport/Kids strategy with a focus on seasonal concepts product stories ground game and sport moments.
Partner cross-functionally and globally to align on marketing offense orchestrating consumer journeys and managing timelines embargoes and recaps.
Collaborate with internal teamsRetail Digital Brand Creative Integrated Media Comms Sports Marketing Merchandising Marketplace partners and external partners including agencies athletes influencers and community leaders.
Stay attuned to industry sport and marketplace trends to inform plans and create authentic consumer connections.
Measure success through brand strength market share growth traffic to Nike platforms sell-through of key products and lifecycle engagement of consumers and members.

WHO YOULL WORK WITHThe Lead reports to the Senior Manager of Brand Initiatives & Kids Brand Marketing and partners closely with cross-functional teams across Nike including marketing merchandising marketplace Asia Pacific Latin America (APLA) geography and global brand teams. This role also collabor...

WHO YOULL WORK WITH

WHO WE ARE LOOKING FOR

Minimum 6 years of experience in consumer marketing or related fields including brand events retail marketing and digital marketing with strong cross-functional business acumen.
Bachelors degree in Marketing Business Communications or a related field is required.
Professional experience in brand strategy and management with proven ability to lead end-to-end planning deliver integrated marketing campaigns and drive cross-functional collaboration within large dynamic teams.
Genuine passion and demonstrable connection to Kids Sports and Lifestyle parent relationships and/or Basketball is preferable but other relevant connections will be considered.
Thrives in a fast-paced consumer-driven environment; learns quickly and makes informed decisions amid change. Demonstrates curiosity and resilience in navigating ambiguity and evolving priorities.
Strong oral and written communication skills (in both English and Japanese) .

WHAT YOULL WORK ON

Develop and execute integrated marketing plans end-to-end ensuring digital and physical experiences are seamlessly connected.
Lead and integrate Sport/Kids strategy with a focus on seasonal concepts product stories ground game and sport moments.
Partner cross-functionally and globally to align on marketing offense orchestrating consumer journeys and managing timelines embargoes and recaps.
Collaborate with internal teamsRetail Digital Brand Creative Integrated Media Comms Sports Marketing Merchandising Marketplace partners and external partners including agencies athletes influencers and community leaders.
Stay attuned to industry sport and marketplace trends to inform plans and create authentic consumer connections.
Measure success through brand strength market share growth traffic to Nike platforms sell-through of key products and lifecycle engagement of consumers and members.