Senior Director, Global Brand Strength Insights

This role leads Visas global brand measurement agenda endtoendintegrating perception and behavior data modern experimentation and AIdriven insightto drive business impact for the enterprise.  

The impact you will drive

• With the Vice President of Global Insights & Analytics set a global measurement vision that quantifying brand buildings financial impact.
• Continue our work to build a unified modern measurement ecosystem combining consumer media data and firstparty behavioral signals into one source of truth.
• Develop executiveready narratives and operating rhythms that translate complex signals into clear decisions for leadership.

How youll lead and influence

• Serve as the enterprise translator for brand strength bridging data science research marketing finance and product to drive aligned decisions at pace.
• Influence without formal authority by leveraging subjectmatter expertise organizational savvy and strategic relationships at multiple levels.
• Codify a measurement operating model with shared templates taxonomies and cadences so regions can act locally within a globally coherent system.
• Champion a testandlearn culture that prizes causal evidence and continuous optimization over retrospective reporting.
• Embrace the Visa Leadership principles in all activities with particular attention to stakeholder management across key functions and geographies.

Core responsibilities

• Coach a global insights team and supplier partners setting standards for rigor and storytelling and lead the brand strength center of excellence globally.
• Merge perceptual and behavioral data to model drivers of brand preference and advocacy.
• Develop a system for insights delivery to cater to different use cases across the enterprise with clear connections to business outcomes to elevate insights literacy and decision quality across the enterprise.
• In partnership with data science and data management teams build AI-enabled insights toolkits executive dashboards and decision forums for KPI alignment and timely coursecorrections market by market.

Modern capabilities we value

• A unified measurement mindset that considers all relevant sources of insight for more powerful activation across the enterprise.
• AIaccelerated learning via using LLMs to explore early signals and compress synthesis cycles while maintaining human oversight where nuance matters.
• Expertise in operating model design including creating crossfunctional rituals roles and standards that raise marketing performance and speed to decision.
• The ability to influence at scale build coalitions across regions and functions and win decisions through credibility clarity and trust.
• Handson comfort with analytics stacks (SQL Python or BI) and marketing data structures. Ability to scope models and challenge vendors.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. 

Qualifications :

Basic Qualifications:

• 12 or more years of work experience with a Bachelors Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD) or a minimum of 5 years of work experience with a PhD

Preferred Qualifications:

• 15 or more years of experience with a Bachelors Degree or 12 years of experience with an Advanced Degree (e.g. Masters MBA JD or MD) PhD with 9 years of experience
• 12 or more years in brand insights and analytics with 5 or more years leading global or multi region teams in matrixed environment.
• Deep experience with multiple methodologies including quantitative and qualitative research brand tracking campaign measurement segmentation neuroscience marketing attribution causal inference and geo experiments.
• Proven ability to combine survey based perceptions with first party behavioral data media exposure and commerce signals to model brand drivers and outcomes.
• Executive communication excellence. Ability to synthesize complexity and influence C suite and country leadership without formal authority.
• Experience implementing AI safely within insights workflows including validation of GenAI outputs and clear human in the loop protocols.

Additional Information :

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 230500.00 to 334700.00 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge skills experience and addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.

Remote Work :

No

Employment Type :

Full-time