Job Description
Our company is dedicated to preserving and improving the health well-being and performance of both livestock and companion animals and the people who care for them. We have a rich history of innovation commitment to research and entrepreneurship in animal health dating back over 70 years.
Through its commitment to The Science of Healthier Animals our company offers veterinarians farmers producers pet owners and governments one of the widest ranges of veterinary pharmaceuticals vaccines and health management solutions and services as well as an extensive suite of connected technology that includes identification traceability and monitoring products.
Job Summary
We are seeking a Technical Marketing Specialist to join our Companion Animal Business team. This role is pivotal in ensuring impactful messaging and value positioning of our products. You will work closely with Sales SCM Finance Key Opinion Leaders (KOLs) communities and customers to align technical product knowledge and data-driven insights into effective marketing strategies.
Responsibilities
Manage and execute end-to-end marketing activities within the Companion Animal division.
Work closely with Business Unit on defining marketing strategy for the business
Develop and deliver technical and marketing content that communicates product value and differentiation
Create and implement new marketing programs including engagement with veterinary associations and communities.
Ensure all marketing materials align with global policy and direction.
Monitor and evaluate marketing programs for effectiveness.
Manage social media platforms (Instagram LinkedIn etc.) to enhance brand presence.
Forecast product availability for specific periods to support marketing initiatives.
Support Sales with technical product knowledge and training.
Conduct market research and competitive analysis to inform strategy.
Collaborate cross-functionally to ensure consistency and impact in all marketing initiatives.
Requirements
Education: Bachelors degree in Veterinary Medicine
Experience: 24 years in technical marketing product marketing or pre-sales roles.
Technical Knowledge: Strong understanding of companion animal business and industry trends.
Communication Skills: Excellent written and verbal skills; ability to content development and technical
Analytical Ability: Competent in market research and competitive analysis.
Collaboration: Ability to work cross-functionally with sales team SCM finance communities veterinarians and KOLs.
Tools: Familiarity with marketing automation platforms CRM systems and analytics tools
Required Skills:
Brand Management Brand Management Business Data Analytics Communication Competitive Analysis Content Development Creative Campaign Development Data Analysis Digital Marketing Healthcare Marketing Interpersonal Relationships Market Analysis Marketing Marketing Automation Marketing Strategies Marketing Strategy Implementation Market Research Omnichannel Retailing Product Development Product Management Product Marketing Project Management Strategic Planning Swine Production Teamwork 5 morePreferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
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Merck & Co. Inc. Rahway NJ USA also known as Merck Sharp & Dohme LLC Rahway NJ USA does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place introductions are position specific. Please no phone calls or emails.
Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
HybridShift:
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Hazardous Material(s):
Job Posting End Date:
01/7/2026*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Required Experience:
IC
Merck & Co., Inc., Kenilworth, New Jersey, USA is known as “Merck” in the United States, Canada & Puerto Rico. We are known as “MSD” in Europe, Middle East, Africa, Latin America & Asia Pacific. We are a global biopharmaceutical leader with a diverse portfolio of prescription medicine ... View more