[Vision Care] Senior Manager, Media & Performance Marketing

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at

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About the role

Were looking for a strategic data-driven Senior Manager Media & Performance Marketing to build and execute media plans that drive efficient growth and elevate brand equity for a leading consumer brand. This role combines strong performance marketing discipline with agency management and a forward-looking view of media technologies. You will own media planning buying oversight optimization and measurement ensuring the best return-on-investment while achieving the communication objectives of the brands.

Key responsibilities

• Design end-to-end media plans focused on cost-per-performance efficiency and business outcomes across paid digital video connected TV social search and programmatic channels.

• Continuously optimize the media mix using analytics experiments and attribution models to improve CPA CAC ROAS and other performance KPIs.

• Lead media agency management: set clear objectives performance SLAs briefs governance and review cadence; ensure agencies deliver measurable value innovation and transparent reporting.

• Own media measurement and reporting frameworks; collaborate with analytics and data teams to implement robust attribution incrementality testing and closed-loop measurement.

• Stay on top of media technologies and platforms (DSPs SSPs marketing automation identity and targeting solutions data clean rooms MMPs) and recommend pilot/test/adoption strategies.

• Balance brand-building and direct-response investments: collaborate with brand and creative teams to align messaging and audience strategy across upper- mid- and lower-funnel activities.

• Use insights from customer data and audience segmentation to drive personalization strategies without sacrificing scale or privacy compliance.

• Manage media budgets and vendor relationships; ensure media procurement follows company guidelines and maximizes value.

• Mentor junior media/performance team member and promote cross-functional collaboration.

What success looks like (KPIs)

• Improved efficiency metrics: lower $CPA CAC / higher ROAS or equivalent business KPI

• Positive trends in reach and brand equity metrics alongside performance gains

• Measurable incrementality from tests and controlled experiments

• On-time delivery of media plans and transparent actionable reporting from agency partners

• Effective budget allocation with demonstrable uplift in conversions and brand metrics

Required qualifications & experience

• 7 years of hands-on media agency experience/client-side media/performance role.

• Proven track record planning and optimizing multi-channel media campaigns with strong focus on cost/performance.

• Deep understanding of digital ad ecosystems programmatic buying DSPs measurement tools and privacy-first targeting approaches.

• Strong analytical skills comfortable with data attribution concepts and A/B or incrementality testing.

• Excellent agency management vendor negotiation and stakeholder communication skills.

• Experience with large-scale media budgets and cross-channel measurement frameworks.

• Degree in Marketing Business Analytics or related field (or equivalent experience).

Preferred

• Experience in FMCG / consumer brands.

Personal attributes

• Pragmatic thinker who can translate analytics into action.

• Collaborative and results-driven.

• Comfortable operating at the intersection of brand and performance.

• Curious and adaptable constantly scanning for new media technologies and approaches.

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