Marketing Lead

Garhwa - India

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Summary

You will own end-to-end marketing strategy and execution for a fast-growing electronics and home-automation company with multiple brands (hardware products B2B D2C integrator services). Your job is to drive brand awareness product demand and qualified leads across all channels with a strong focus on ROI and execution.

Key Responsibilities / Duties

1. Brand Strategy and amp; Positioning

- Build and maintain brand identities for multiple sub-brands.

- Define messaging frameworks value propositions and USPs.

- Maintain consistency in tone visual design and storytelling.

2. Product Marketing

- Create launch plans for new hardware products.

- Develop datasheets manuals brochures GTM decks.

- Benchmark competitors and maintain comparison matrices.

- Convert technical features into value-driven messaging.

3. Digital Marketing and amp; Performance

- Execute campaigns across Google Meta LinkedIn.

- Manage website content SEO/SEM landing pages.

- Build funnels for B2B and D2C.

- Track CAC CPL ROAS.

4. Content and amp; Design Coordination

- Create content calendars.

- Oversee social media blogs product videos.

- Coordinate with designers videographers 3D team.

- Maintain brand standards.

5. Channel and amp; Partner Marketing

- Provide distributors/integrators with marketing assets.

- Build partner decks and onboarding material.

- Support co-branded campaigns.

6. Events and amp; Offline Marketing

- Plan exhibitions and launch events.

- Handle booth design printing logistics.

- Track offline marketing ROI.

7. Marketing Operations and amp; Reporting

- Create dashboards and insights.

- Manage budgets and vendor contracts.

- Run A/B tests and optimize continuously.

- Maintain organised file structures.

Required Skills and amp; Qualifications

Technical Skills:

- Digital marketing expertise.

- Hardware/tech product marketing experience.

- Strong copywriting.

- Basic design understanding.

- CRM analytics SEO/SEM knowledge.

- Performance ads experience.

Soft Skills:

- Highly organised and deadline-driven.

- Ability to simplify complex tech concepts.

- Excellent cross-team coordination.

- Fast execution.

- Analytical mindset focused on ROI.

Job SummaryYou will own end-to-end marketing strategy and execution for a fast-growing electronics and home-automation company with multiple brands (hardware products B2B D2C integrator services). Your job is to drive brand awareness product demand and qualified leads across all channels with a stro...