Associate Director, Brand Marketing

Denver, CO - USA

Monthly Salary: $ 124000 - 145000

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

POSITION:Associate Director Brand Marketing

COMPENSATION:Pursuant to state regulationsthe salary range is $124000-$145000 plus bonus potential. âEligible to participate in the company benefits plan. We offer health vision dental and pet insurance. We offer a 401(k) retirement plan student loan assistance licensing and continuing education reimbursement parental leave and housing allowances or gifts.

REPORTS TO:Director of Operations

Company Overview

Subtext is a leading real estate development company specializing in multifamily and student housing properties across the country. We are dedicated to creating value through innovative and sustainable developments that cater to the evolving needs of todays renters. Our team is passionate about enhancing communities and providing exceptional living experiences for our residents. We are seeking a passionate and hardworking individual to help execute our mission of delivering a best-in-class resident experience. This is a unique opportunity for a self-motivated and driven individual to join a dynamic development company and make significant contributions to our ambitious growth plan.

Job Summary

The Associate Director of Brand Marketing will hold a pivotal role in defining Subtexts brand marketing strategy and ensuring execution of standards across all LOCAL VERVE and EVER developments with a focus on an unparalleled resident experience. We are seeking an individual who possesses an impeccable eye for detail dynamic proficiency in verbal and written communication and exceptional interpersonal skills.

Job Duties and Responsibilities include but are not limited to:

Uphold Subtexts marketing standards across all marketing initiatives ensuring consistency and excellence.
Effectively communicate and provide trainings on Subtexts established standards to internal stakeholders.
Offer input on the core brand refreshes of LOCAL EVER and VERVE contributing to their continued success as well as consulting on acquisition branding decisions.
Assist in implementation and enforcement of hospitality and resident experience touchpoints at each community ensuring consistency and brand integrity
Assist in developing marketing benchmarks and expectations for both new development and operational communities
Participate in vetting new marketing technologies vendors and processes
Assist in developing property level marketing templates which may include Annual Marketing Plans Monthly Marketing Plans Flyers Eblasts Social Media Content and Training Plans.
Conduct thorough reviews and provide expert guidance on property-specific marketing plans.
Maintain oversight of Subtexts digital presence including the website social media platforms and Internet Listing Services ensuring a strong and cohesive online presence.
Monitor and implement industry trends to ensure top performance of websites SEO/SEM and social media
Monitor manage and enhance brand reputation of each community (online reviews community engagement PR opportunities)
Serve as the primary relationship manager for all third-party marketing vendors including digital agencies creative and content agencies ILS vendors and marketing technology vendors.
Review and provide feedback on creative marketing assets or copy in Canva or Adobe as needed
Review all promotional and signage orders for brand alignment and market trends
Ensure fair housing and diversity compliance of all marketing avenues
Oversee creation of Brand Ambassador programming
Recruit manage and mentor a team of Portfolio Marketing Managers and New Development Portfolio Managers providing coaching strategic direction and performance feedback.
Train new hires on all Subtext brands marketing standards and processes.
Hold team accountable for all marketing KPIs and execution of brand strategies
Collaborate with Director of Operations and Director of Marketing as needed

Requirements

Bachelors degree from an accredited college or university with a focus in Business Marketing Communications Real Estate or related discipline.
5 years of applicable marketing experience hospitality housing or real estate related experience required.
Excellent verbal and written communication skills.
Ability to work independently and react quickly in a demanding fast-paced environment.
Entrepreneurial and self-motivated with the ability to work equally well on own as well as in a team environment.
Ability to manage multiple projects at one time balance priorities and deadlines.
Strong working knowledge of MS Office Suite.

Required Experience:

Director

POSITION:Associate Director Brand MarketingCOMPENSATION:Pursuant to state regulationsthe salary range is $124000-$145000 plus bonus potential. âEligible to participate in the company benefits plan. We offer health vision dental and pet insurance. We offer a 401(k) retirement plan student loan assist...