Director of Product Marketing
Share
Job Location:
South Jordan, UT - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
As Director of Product Marketing at Cricut you will lead the marketing strategy positioning and global go-to-market execution for our portfolio of products and services. You will manage and develop a team of Product Marketing Managers while partnering closely with Product Channel International and Creative teams to bring compelling launches to market and drive sustained product performance and marketing excellence throughout the product lifecycle.
You are responsible for defining how our products are positioned messaged and activated ensuring every launch clearly communicates value drives demand and supports revenue growth across DTC and retail channels.
Key responsibilities include:
- Leading and developing a product marketing team
- Owning global launch strategy and execution
- Product naming positioning and core messaging
- Visual packaging website (PDP) product ratings and reviews and sales support
- Campaign and asset development in partnership with Creative
- Managing cross-functional alignment and launch readiness
- Measuring performance and optimizing post-launch results
- Monitoring and driving continual high product performance (not launch and forget)
Qualifications :
This role blends strategic thinking with hands-on execution and plays a critical part in how Cricut products show up and win in the market.
- Strong at influencing across the organization
- Excellent at cross-functional leadership
- Super organized and great at developing and maintaining process
- Strong people manager developing strong relationships while also driving accountability
- Skilled marketer with strong education and experience in tech or CPG marketing
- Extensive experience in launching products to market globally
- Excellent at development marketing strategy
- Extensive experience developing product positioning and messaging
- Out-of-the box thinker with drive to deliver higher than expected outcomes
- Decisive decision maker with sound judgment
- Excellent internal communicator
- Proven ability to give clear concise direction to creative teams for best outcomes
- Acts like an owner and requires team to do the same for the products they manage
Additional Information :
Weve Got You Covered
At Cricut we take care of our people. Enjoy competitive Medical Dental and Vision coverage a 401(k) match generous PTO tuition reimbursement and a yearly lifestyle stipend to support your wellness and passions. Youll also receive exclusive employee discountsand best of all youll be surrounded by some of the most talented creative and curious minds out there.
A Quick Note Before You Apply
Cricut is in an exciting chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across everything we do. This is an incredible opportunity for the right kind of personbut its not for everyone.
Were looking for A-playerspeople who thrive in dynamic environments turn challenges into momentum and consistently deliver their best work. If that sounds like you read on.
Heres what makes someone a great fit for this role (and for this moment at Cricut):
- You move with urgency. You dont wait for perfect clarity to actyou start learn and adjust.
- You set high standards. You take ownership deliver quality and hold yourself accountable.
- You stay focused when things move fast. You prioritize what matters most and tune out the noise.
- You collaborate like a pro. You elevate others communicate clearly and bring a low-ego high-output energy.
- You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving you leverage AI to accelerate innovation and amplify impactbecause technology and creativity go hand-in-hand here.
Relocation Statement:
- This position is eligible for relocation assistance.
What to Do Next: Please attach your resume cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information.
Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything custom cards, unique apparel, everyday items, and so much more. At Cricut, we believe that wer ... View more
