At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Beerse Antwerp Belgium Bratislava Bratislava Slovakia Breda Netherlands Bucureşti Romania Budapest Hungary Diegem Flemish Brabant Belgium Espoo Uusimaa Finland Hellerup Capital Denmark High Wycombe Buckinghamshire United Kingdom Issy-les-Moulineaux France Madrid Spain Milano Italy NEUSS Germany Novi Beograd Beograd Serbia Oslo Norway Pefki Attiki Greece Porto Salvo Portugal Prague Czechia Stockholm Stockholm Sweden Warsaw Masovian Poland Wien Austria Zagreb Grad Zagreb Croatia Zug SwitzerlandJob Description:
At J&J Innovative we are looking for an EMEA Product Manager (EPM) Cardiovascular (CVM) position reports to the Integrated Brand Value Team Leader (IBVTL) and is part of the extended CVM IBVT. The main responsibility is the execution of the EMEA brand strategy and tactics.
In this role you will collaborate closely with cross-functional partners to deliver comprehensive support and guidance to Operating Company CVTs consistently applying One Campaign principles shaping the EMEA launch strategy and representing the EMEA perspective in global forums.
You will also be leading marketing squads as Direct Responsible Individual (DRI) and co-chair the marketing functional network together with the EPM colleagues.
Your primary objective is to prepare for the upcoming launch in cardiovascular a first-in-class cardiovascular therapy in collaboration with our BMS Alliance partners addressing key business questions and executing brand strategic imperatives ensuring the brands long-term launch success throughout the EMEA region. Working within cross-functional teams the EPM develops unbranded and branded campaigns tactical tools and marketing materials to drive optimal communication and promotion.
Key Responsibilities
Lead the development and execution of the EMEA launch strategy.
Represent EMEA in the J&J/BMS Alliance ensuring regional priorities are reflected in global planning.
Steer the marketing functional network and squads by engaging with Operating Company Product Managers and continuously collecting insights
Collaborate and align Medical Affairs HEMAR Public Affairs and other functions to maximize business impact - cross-functional stakeholders alignment
Develop and implement marketing tactics to drive competitiveness in alignment with global branding and positioning
Collaborate with team members to create tailored marketing content for different customer segments and ensure localization and adoption from countries
Contribute to the identification of priority customer segments
Contribute to the analysis of brand performance tactics and channel effectiveness
Collaborate with external agencies to generate marketing content and seek budget efficiencies
Stay abreast of market trends and customer demands to identify opportunities and risks
Key Interactions
Operating Company Product Managers/CVTLs (functional network)
Integrated Brand Value Team Leader (IBVTL) and EMEA Brand Lead (EBL)
Integrated Brand Value Team Members (extended team): Medical Affairs Medical Education Market Access Regulatory Affairs Business Insights Market Research Communication & Patient Engagement Finance Supply chain Compliance Legal
Alliance and Global Marketing & Launch Teams
Customer Engagement Centre of Excellence and One Campaign Leads
EPM/EBL in other TAs and part of the ESO Marketing Forum
Regional Key Opinion Leaders; External agencies and vendors
Alliance & Cross-Functional Collaboration
Active participation and leadership in J&J/BMS Alliance meetings with documented EMEA influence on global strategy from EMEA perspective.
Regular CVT meetings held with clear decisions and aligned priorities.
Timely alignment of EMEA strategy with global launch plans.
Collaborate and align Medical Affairs HEMAR Public Affairs and other functions to maximize business impact.
Qualification and experience
At least 5 years of commercial experience in the Pharmaceutical Industry ideally with launch experience in cardiovascular or specialty care.
Bachelors degree required advanced degree in business or life sciences preferred
Strong analytical skills strategic thinking and project management capabilities
Ability to work in a multicultural environment
Strong organizational and time management skills
Experience working in or with Alliance partnerships is a strong advantage.
Ability to work within a matrix organization
Excellent communication and interpersonal skills
Previous sales roles experience is considered a plus
The role is Central Europe based and will involve some traveling (up to 20%) across the EMEA region. It is anticipated that the role holder will be based in his/her current country of residence if easy access to travel/transportation and local hosting is available at a Janssen office.
Required Skills:
Preferred Skills:
Brand Marketing Brand Positioning Strategy Business Storytelling Customer Centricity Customer Intelligence Data Analysis Data-Driven Decision Making Digital Strategy Execution Focus Financial Analysis Industry Analysis Operational Excellence Process Improvements Product Development Lifecycle Product Management Product Portfolio Management Product Strategies Stakeholder Management Strategic Thinking Technical CredibilityRequired Experience:
IC
About Johnson & Johnson A t Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s larges ... View more