Manager, Digital Reputation
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 103200 - 135450
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
Hi were Oscar. Were hiring a Manager to join our Marketing team.
Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselvesone that behaves like a doctor in the family.
About the role:
The Manager of Digital Reputation is responsible for shaping protecting and enhancing the organizations perception across all digital channels. This role leads reputation strategy across search social third-party platforms ratings/reviews ecosystems and online narratives.
Working at the intersection of Communications Marketing Brand and Digital this leader ensures Oscar Health shows up clearly consistently and credibly everywhere people discover evaluate or talk about the organization online.
You will report into the VP Communications
Work Location: This position is based in our New York City office requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events while your other two office days are flexible to suit your schedule. #LI-Hybrid
Pay Transparency: The base pay for this role is: $103200 - $135450 per year. You are also eligible for employee benefits participation in Oscars unlimited vacation program and annual performance bonuses.
Responsibilities:
Digital Reputation Strategy & Governance
- Develop and own the enterprise digital reputation strategy spanning brand product employer reputation and executive presence.
- Establish governance models response frameworks and playbooks for managing online sentiment and reputation risk.
- Partner with PR/Comms to align earned owned and shared digital narratives.
- Ensure consistency of messaging and accuracy of company information across all digital channels.
Search Reputation & Online Visibility
- Monitor and manage brand representation in search engines (Google Bing) and social media engines including:
- Knowledge Panels
- People Also Ask results
- Reviews snippets
- Wikipedia and third-party profile accuracy
- Search sentiment and keyword associations
- Lead initiatives that improve search reputation organic visibility and trust signals.
- Collaborate with SEO teams to align reputation goals with broader search strategy.
Ratings Reviews & Third-Party Ecosystems
- Oversee presence and performance on key third-party platforms (e.g. Google Business Yelp TrustPilot Better Business Bureau health/finance/industry-specific sites).
- Develop and implement review-generation response moderation and escalation workflows.
- Analyze trends in ratings and reviews to identify operational or experience gaps; collaborate with CX teams on remediation.
Executive & Leadership Digital Presence
- Manage digital identities for key executives including bios profiles thought leadership content and search presence.
- Ensure accuracy and alignment of executive information across press corporate assets and external platforms.
- Partner with Comms to support digital positioning for speaking events announcements and media moments.
Social Listening & Narrative Intelligence
- Lead enterprise social listening capabilities to track sentiment emerging conversations reputational risks and thematic trends.
- Synthesize insights into actionable recommendations for leadership PR Marketing and Product.
- Run rapid-response processes for misinformation crises or trending negative narratives.
Analytics Reporting & Continuous Optimization
- Establish KPIs to measure digital reputation health including sentiment indexes visibility authority and trust signals.
- Build dashboards and present insights regularly to senior stakeholders.
- Identify opportunities to improve perception strengthen trust and differentiate the organization online.
Cross-Functional Leadership
- Partner with Legal PR Comms Marketing CX and Digital teams to ensure reputation risks and opportunities are understood and addressed.
- Manage vendor and agency partners for monitoring search reputation social listening and content development.
- Mentor team members or cross-functional contributors involved in reputation workflows.
Requirements:
- 4 years of relevant work experience in digital reputation digital communications SEO/SEM social listening external communications or corporate digital strategy.
- 2 years of experience monitoring interpreting and influencing online sentiment and search visibility.
- 1 years of experience with marketing measurement including a/b testing campaign performance forecasting vs. actuals statistical significance optimization and setting up measurable campaigns
- 3 years of experience identifying new and innovative ways to solve problems through marketing
- 2 years of experience with search engines digital ecosystems social platforms and reputation management technologies.
- 2 years of experience leading complex initiatives from concept to implementation collaborating with cross functional partners along the way and getting executive buy in.
- 2 years of experience creating presentations and presenting to senior leaders
Bonus points:
- Experience managing agency partners or cross-functional project teams.
- Experience in healthcare insurance financial services or another regulated industry.
- Experiencing navigating both B2B and D2C or B2B2C
- Proficiency with tools such as Brandwatch Sprinklr Meltwater NetBase Google Analytics GSC SEMRush etc.
- Understanding of accessibility compliance and privacy considerations for digital content.
- Background in corporate communications brand strategy consumer experience or digital marketing.
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.
At Oscar being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. Were on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.
Pay Transparency: Final offer amounts within the base pay set forth above are determined by factors including your relevant skills education and experience. Full-time employees are eligible for benefits including: medical dental and vision benefits 11 paid holidays paid sick time paid parental leave 401(k) plan participation life and disability insurance and paid wellness time and reimbursements.
Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications without regard to applicants disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team () to make the need for an accommodation known.
California Residents: For information about our collection use and disclosure of applicants personal information as well as applicants rights over their personal information please see our .
Required Experience:
Manager
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
Oscar offers health insurance plans for individuals, families and employers. Find a plan that's right for you.
