Industry Marketing Manager Public Sector
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Job Location:
Alexandria, VA - USA
Monthly Salary:
$ 99000 - 149000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
At Talkdesk we are courageous innovators focused on redefining the customer experience making the impossible possible for companies globally. We champion an inclusive and diverse culture representative of the communities in which we live and serve. And we give back to our community by volunteering our time supporting non-profits and minimizing our global footprint. Each day thousands of employees customers and partners all over the world trust Talkdesk to deliver a better way to great experiences.
We are recognized as a cloud contact center leader by many of the most influential research organizations including Gartner and Forrester. With $498 million in total funding a valuation of more than $10 Billion and a ranking of #16 on the Forbes Cloud 100 list now is the time to be part of the Talkdesk legacy to help accelerate our success in a new decade of transformational growth.
At Talkdesk we embrace FAST our fundamental operating principles that define who we are as an organization. These principles drive us to make the impossible possible. FAST: Focus Accountability Speed Talkdesker.
- Focus: Focus time energy and attention on what is most impactful for the business and thoughtful about how and when to partner with others.
- Accountability: Hold self and others accountable to meet commitments and drive results. Accept responsibility for successes and failures.
- Speed: Execute with agility and urgency. Act promptly decisively and without delay. Make good and timely decisions that keep the organization moving forward.
- Talkdesker: YOU!
As Industry Marketing Manager you will lead go-to-market strategy and messaging for public sector and regulated industries including federal state and local government higher education utilities and similar sectors. You will translate industry-specific needs regulatory drivers and operational workflows into compelling value propositions and use case narratives that clearly articulate how Talkdesk AI and CX automation technology differentiates.
You will report to the Senior Director of Industry Marketing and work closely with Product Marketing Sales Campaigns and Field Marketing to ensure market relevance equip sellers for success and support pipeline growth within your industries. You will guide messaging and content strategy for campaigns and events and own the product and solution launch process.
This role is ideal for someone who can build credible narratives for regulated environments understands how complex organizations make purchasing decisions and is comfortable shifting between high-level strategy and hands-on content creation. You will be the subject matter expert on your buyers your industry trends and your competitive landscape.
Duties and Responsibilities:
- Develop and maintain industry messaging frameworks positioning guides and value proposition narratives tailored to government higher education utilities and other regulated segments
- Translate industry challenges regulatory pressures and operational workflows into standardized use case stories and solution messaging
- Create anchor assets and supporting content including solution briefs presentation decks landing page copy customer one-pagers video scripts and thought leadership
- Partner with sales leadership to deliver sales playbooks persona-based pitch materials talk tracks case studies and objection handling tools
- Lead enablement sessions and provide ongoing content updates to support sales readiness and industry pursuit strategy
- Collaborate with campaign marketing to align vertical messaging to campaign objectives target audiences and funnel progression
- Support Field Marketing by shaping message direction for industry conferences webinars and sponsorships while they own execution and logistics
- Monitor competitive dynamics regulatory developments and market trends to inform positioning and strategic recommendations
- Contribute to thought leadership and analyst relations materials that strengthen Talkdesk credibility in public sector and regulated markets
- Maintain alignment across marketing product management sales and customer success to ensure messaging consistency.
Qualifications:
- 4 years of experience in B2B SaaS marketing product marketing industry marketing or go-to-market strategy roles
- Experience marketing technology solutions to government higher education utilities or other regulated industries strongly preferred
- Demonstrated ability to craft clear and compelling messaging frameworks value propositions and content across multiple formats
- Strong understanding of how complex organizations evaluate and adopt enterprise solutions
- Skilled communicator able to lead enablement participate in customer conversations and represent industry narratives with confidence
- Comfortable working in fast-paced environments with multiple internal stakeholders
- Have a BA or BS degree
- Fluent English speaker and writer
Please add your portfolio with your own writing marketing materials in English to your resume when applying.
Pay Range (Base Pay): $99000 - $149000
Other Types of Pay:Based on level and role the employee may be eligible for long term incentives in the form of equity and short term incentives of either bonus or commission.
Health Insurance:Medical Dental Vision Life and Disability Insurance Employee Assistance Program (EAP).
Retirement Benefits:401(k) plan
Paid Time Off:Talkdesk offers an uncapped paid time off program subject to manager approval and consistent with business needs.
Paid Holidays: Talkdesk offers 14 paid holidays each year.
Paid Sick Leave:Employees have uncapped paid time off subject to manager approval and consistent with business needs.
Method of Application:Apply online.
Application Window: The application window is expected to close at least 10 days from the posting date. The application was posted on 12/04/2025.
All questions or concerns about this posting should be directed to the Talent team at .
Work Environment and Physical Requirements:
Primarily office-environment work extended periods of sitting or standing computer-based work. Limited lifting and equipment usage limited to computer-related equipment (keyboards mouse etc.)
The Talkdesk story hinges on empathy and acceptance. It is the shared goal among all Talkdeskers to empower a new kind of customer hero through our innovative software solution and we firmly believe that the best path to success for our mission is inclusivity diversity and genuine acceptance. To that end we will hire promote work along cheer for bond with and warmly welcome into the Talkdesk family all persons without regard to ethnic and racial identity indigenous heritage national origin religion gender gender identity gender expression sexual orientation age disability marital status veteran status genetic information or any other legally protected status.
Required Experience:
Manager
Key Skills
- Facilities Management
- Attorney
- Computing
- Cardiovascular
- Account Opening
- Analytics
About Company
Talkdesk is a global cloud contact center leader for modern AI-powered customer service that is trusted, flexible, and innovative. Get a demo today.
