Marketing Specialist
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Job Location:
Las Vegas, NV - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Caesars Sportsbook has an amazing opportunity for someones next great career adventure. We are currently looking for a Marketing Specialist in the Las Vegas area. The Marketing Specialist role is responsible for helping the Digital GMs and Field Marketing Team in driving local marketing plans for their state(s) that address regional business objectives/challenges managing sports partnerships managing social media accounts identifying opportunities with local casinos executing regional offers and implementing brand programming by working closely with our Creative Promotions and Operations teams.
Duties and Responsibilities:
- Develop implement and manage William Hill US social media strategy;It will be your job to personally manage the online presence of incoming property reviews.
- Create and publish daily content (static and video) and maintains editorial calendar across sports social media platforms including updates news and brand narratives.
- With specific state strategies in mind be able to create content and collaborate with enterprise social media team that has regional impact.
- Lead audience growth awareness and engagement
- Create social content strategy around the sports calendar
- Collaborates with enterprise social and other departments to produce and execute content.
- Complies with process and governance with the usage of enterprise social media publishing and analytics tools such as Sprout Social.
- Measure success and report social media KPIs to management team monthly;must have a good understanding of social media KPIs.
- Cover events and activations as needed. Travel may be necessary.
- Engage with customers and assist with questions across all social media channels to ensure all responses are accurate as possible and customer issues are addressed on a daily cadence.
- Interact with enterprise digital reputation team and stakeholders to escalate any recurring issues or trends seen in multiple reviews and social mentions.
- Use of an enterprise social media technology platform (Sprout Social) for real-time responses to Facebook Instagram X and other official networks to rectify guest issues and manage app review response through Apple App Store and Google Play App Store.
- Provide outstanding service through the written word. Must have excellent grammar and spelling skills.
- Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization.
Education and Qualifications:
Bachelors degree required or equivalent work experience
3 years of experience in social media management content creation social strategy.
- Extensive passion and knowledge of sports and social media.
- An always-on mentality as the sports world is constant with availability to work nights and weekends.
Gaming and customer support experience a plus
Comfortable with creating and executing new content strategies
Willing to travel
Proven ability to work in a team-based environment but also on their own
Excellent written and verbal communication skills
- Adobe Photoshop and Lightroom experience is a plus
Ability to produce social media content video graphic text
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and ... View more
