Lead, Marketing Acura

Markham - Canada

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

The Acura Marketing Lead is essential to ensure marketing activities directly support the business goals and sales targets set by Sales Operations. The Marketing Lead is responsible for liaising with the Zone Operation Managers and the Dealer Advertising Associations to ensure they are aligned with our advertising strategies and there are no budgetary issues. Additionally the Marketing Lead is also responsible for overseeing Acuras social media presence.

RESPONSIBILITIES

Collaborate with Zone associates to monitor Dealer Advertising Associate marketing initiatives to ensure compliance with brand standard and best practices.
Liaise with partner agencies to create and/or adapt creative for use in various social media channels to support key activities and launches;
Manage and oversee the brand and retail development of creative and media strategies ensuring consistency through all mediums
Liaise with partner agencies to propose creative strategies for achieving retail sales objectives
Develop present track and create countermeasures for yearly Advertising objectives using monthly CAPDO reflections program meeting support and annual business plan exercises;
Support zone/dealer advertising for asset distribution on-going consultation and playbook support
Manage the marketing budget for production digital and fees;
Other duties as required.

QUALIFICATIONS

Diploma in advertising communication and/or digital marketing business;
5-10 years experience;
Advertising Coordinator advertising agency staff sales experience would be beneficial;
Digital media knowledge communication analytics time management creative project management Analytical and Problem solving skills.

This position requires employees to work on-site four days per week.

Honda Canada Inc. is committed to providing accommodations during the recruitment process for

applicants with disabilities upon request. Accommodations will take into account the applicants

accessibility needs. If you require accommodation at any time during the recruitment process please

email Human Resources at or call .