Marketing Director

UNLEASH is entering a major phase of growth and reinvention. We are looking for a modern ambitious evidence-led Marketing Director who can act as both strategic leader and hands-on playermanager. This role is central to our ambition to become the #1 global community and marketplace for the Future of Work HR and Technology.

You will own the strategic vision performance systems and creative energy of marketing across our global portfolio. You will bring gravitas commercial sharpness strong data instincts modern AI-fluency and the courage required to thrive in a deadline-driven events and media business.

This is a leadership role with real headroom - for the right person this can grow into a broader executive remit as we scale.

Job Purpose

Strategic growth: Build and execute data-driven marketing strategies that deliver delegate acquisition sponsor/exhibitor pipeline audience expansion and revenue.

Brand leadership: Elevate protect and amplify the UNLEASH brand across all touchpoints events media digital and community.

Audience connection: Grow and nurture a global audience of HR WorkTech and business leaders through compelling content journeys and experiences.

AI-powered marketing: Embed modern AI automation and intelligent systems into every layer of the marketing engine.

Key Responsibilities

Strategy & Planning

• Lead UNLEASHs annual and three-year marketing strategy aligned to commercial and growth targets.
• Translate strategy into clear high-impact plans with ROI modelling milestones and KPIs.
• Partner with leadership to build a unified go-to-market engine across events content and community.

Brand Campaigns & Content

• Own and evolve UNLEASHs brand voice and differentiated market position.
• Deliver integrated multi-channel campaigns that drive registrations MQLs community growth and digital engagement.
• Ensure creative copy and positioning are world-class and aligned with our mission and values.

Digital Data & CRM

• Champion a performance-driven data-obsessed marketing culture.
• Own Salesforce Marketing Cloud (or equivalent) for segmentation journeys lead scoring and funnel optimisation.
• Lead our marketing automation roadmap audience growth strategy data cleanliness and reporting.

AI & Innovation

• Embed AI into workflows - segmentation optimisation testing performance analysis content creation and predictive modelling.
• Constantly explore test and adopt emerging tools to improve efficiency velocity and impact.
• Build AI confidence and capability across the team.

Team Leadership

• Lead coach and develop a growing cross-functional marketing and design team.
• Set a culture of accountability pace creativity and high performance.
• Act as a visible cultural leader and champion of the UNLEASH values.

Stakeholder Collaboration

• Work closely with Sales Customer Success Content Operations and Tech to ensure marketing is tightly integrated with revenue and product plans.
• Partner with Commercial to accelerate pipeline and sales enablement.
• Represent UNLEASH with charisma and gravitas to partners sponsors media and the wider ecosystem.

Performance & Insight

• Own all marketing KPIs: registrations audience growth revenue influence MQLs digital engagement ROI.
• Build transparent reporting dashboards and rhythms for leadership and Board visibility.
• Drive constant experimentation (A/B tests funnel optimisation behavioural insight).

Budget & Supplier Management

• Own the annual marketing budget with disciplined commercial judgement.
• Manage key agencies and suppliers to deliver best-in-class work.

Skills Experience & Qualifications

Essential

• Proven track record leading B2B marketing in a high-growth or scale-up environment.
• Strong commercial instinct marketing as a revenue engine not a cost centre.
• Deep experience with performance digital and data-led marketing.
• Hands-on ownership of CRM systems (ideally Salesforce) and automation.
• Real fluency in AI-enabled marketing tools and workflows.
• Strong written and verbal communication with ability to present with confidence.
• Demonstrated team leadership in fast-paced deadline-heavy environments.
• Evidence of measurable impact on pipeline revenue audience growth and ROI.

Desirable

• Experience in mid- to large-scale B2B events media or community businesses.
• CIM or equivalent qualification.

Personal Attributes

We are looking for someone who is:

• Ambitious: Sees this as a platform for growth scale and impact.
• Courageous: Events are a human and deadline-driven business not for the faint-hearted.
• Evidence-led: Obsessed with data insight and performance.
• Modern: AI-native automation-first thinker future-oriented.
• Gravitas: Confident communicator credible with senior stakeholders.
• Creative: Skilled storyteller with flair and presence.
• Resilient: Thick-skinned pressure-ready comfortable in ambiguity.
• Playermanager: Equally strong at leading from the front and rolling up sleeves.
• Values-aligned: Authentic people-first optimistic and committed to excellence.

Additional Information :

At UNLEASH we believe in creating an environment that rewards talent fosters growth and empowers you to make a meaningful impact. Heres what you can look forward to:  

• The opportunity to shape the Future of Work.

• Gain unparalleled experience as you navigate exciting and inspiring challenges on a global scale.  

• Be part of an innovative fast-moving team with a mission to redefine the workplace of tomorrow. 

Benefits 

• Private Medical Insurance: Weve got your health covered.  

• Additional Annual Leave Days: 25 days holiday a year which increase under a length of service program. 

• Company Christmas Shut Down: Enjoy extra paid time off during the festive season in addition to your annual leave entitlement. 

• Up to 3 Volunteer Days Annually: Support causes you care about while giving back to society.  

• Flexible Working: Embrace flexibility in how and where you work.  

• Access to World-Class Influencers: Collaborate with pioneers and leaders shaping the global HR landscape.  

• Paid Sick Leave: Your wellbeing matters.  

• Compassionate Leave: Up to 10 days off if you lose a loved one.  

• Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support.  

• Life Assurance Scheme: Providing financial peace of mind with 4x your annual salary.  

• Employee Referral Scheme: Help grow the team and earn rewards.  

• Long Service Award: Celebrate your dedication and commitment.  

Diversity Equity Inclusion and Belonging  

At UNLEASH were committed to cultivating an environment that promotes diversity equity inclusion and belonging. We are a global community and we believe our unique qualities should be celebrated as they are critical to our innovation. Its essential to us that you bring your authentic self to work every single day no matter your age ethnicity religion citizenship gender identity sexual orientation disability status caring responsibilities neurodiversity or otherwise. Inclusion isnt just an initiative at UNLEASH. 

Remote Work :

Yes

Employment Type :

Full-time