Marketing Analytics Lead

At Koalafi we believe in a world where no one has to put an important purchase on hold. Thats why were making it easier for more people to pay for big purchases over time.

Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers while increasing sales and strengthening customer loyalty. Their 2M customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200 Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.

Interested in learning more about how were transforming the financing experience and joining our team

What Youll Do

Koalafi is seeking a Marketing Analytics Lead to build and lead the analytical foundation of our growing marketing function. This is a high-impact role responsible for developing attribution frameworks evaluating campaign and channel performance shaping go-to-market test strategy and partnering with marketing leadership to scale our direct-to-consumer and business-to-business marketing efforts.

In this role youll work primarily with marketing and analytics to design and execute analyses that guide investment decisions optimize performance and accelerate Koalafis channel expansion across both B2C and B2B marketing. You will play a critical role in launching new paid marketing channels optimizing lifecycle communications and evaluating the ROI of new initiatives.

This is a rare opportunity to build a marketing analytics foundation from the ground up for a high-growth fintech companywhile shaping how we understand influence and grow our customer base.

Marketing Analytics & Attribution

• Build Koalafis first scalable attribution model to measure performance of email SMS in-app and emerging paid digital marketing channels and campaigns.
• Develop frameworks to evaluate incrementality ROI CAC and long-term value implications of new marketing programs.
• Monitor channel performance and partner with Marketing Team leadership to optimize mix creative testing and audience segmentation.
• Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams.

Experimentation & Insights

• Design implement and evaluate A/B and multivariate tests across creative designs channels offers and customer lifecycle stages.
• Identify key drivers of engagement conversion retention and reactivation.
• Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership.

Direct-to-Consumer Growth

• Support testing into new paid channels such as SEM paid social programmatic display and retargeting.
• Analyze channel expansion performance and evaluate early-stage metrics to inform investment decisions.
• Partner with marketing managers to enhance lifecycle campaigns and improve customer onboarding activation and retention.

B2B Support

• Design the B2B analytics roadmap from the ground up.
• Provide data-driven guidance to retailer partners on best practices for promoting consumer financing programs.
• Support performance measurement for newly launched B2B campaigns and merchant-facing marketing programs.

About You (Qualifications)

• Bachelors degree in a quantitative or analytical field (e.g. Engineering Mathematics Statistics Finance Economics)
• 46 years of experience in marketing analytics growth analytics or a related field
• Sound understanding of attribution models and underlying rationale for various model types
• Strong SQL skills and experience working with large datasets
• Proficiency building dashboards in Tableau Looker or similar BI tools
• Experience designing and analyzing A/B tests
• Comfortable working in ambiguous fast-paced environments and excited to build something new from the ground up
• Excellent communication skills with the ability to translate complex results into crisp insights that influence marketing and business strategy
• You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow
• Detail-oriented proactive and driven by curiosity and continuous improvement
• Location Requirement: This position requires regular in-person attendance at one of our two office locations (Richmond VA or Arlington VA). Candidates must already be located within a commutable distance to either location as relocation assistance is not available at this time.

Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation trust and ownership. Youll get outside your comfort zone build meaningful relationships and most of all take charge of projects that ultimately help people get the things they need most.

Benefits:

At Koalafi you will have a direct impact on our products and help shape the companys success. We offer competitive compensation & benefits packages to keep you at your best:

• Comprehensive medical dental and vision coverage
• 20 PTO days 11 paid holidays
• 401(k) retirement with company matching
• Student Loan & Tuition Reimbursement
• Commuter assistance
• Parental leave (maternal paternal)
• Inclusion and Associate Engagement Programs

Who we are & what we value:

• We focus on whats most important
• We set clear expectations and deliver
• We embrace challenges to reach our full potential
• We ask How can this be better
• We move fast together