Loyalty Manager ANZ

Melbourne - Australia

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. Were behind some of the best loved brands in the world including MARS SNICKERS EXTRA ECLIPSE PEDIGREE WHISKAS DOLMIO BENS ORIGINAL MASTERFOODS and ROYAL CANIN ORIJEN ACANA we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people communities and the planet can truly thrive.

About the role: This role will be focussed on Super Premium brand ADVANCE within the Mars Petcare segment where we make life better for pets and their owners. We are seeking a strategic Loyalty Manager to build and own our recommendation model driving advocacy across key opinion leaders including Pet professionals and Pet this newly created role youll design and lead end-to-end programs that drive acquisition engagement retention and advocacy collaborating with key business stakeholders on delivery. Ultimately increasing customer lifetime value and ongoing engagement across pet life stages.

Role Title Loyalty Manager

Location: Melbourne Victoria
Hours: Permanent Full time
Reporting to: Portfolio Director - Super Premium

What youll do

Own and drive lifecycle strategy across acquisition engagement retention and advocacy
Collaborate with Breeder Services and Digital Marketing teams to deliver seamless personalised multi-channel journeys (email digital social loyalty) and segmentation that deliver measurable growth
Reimagine and manage the Professional Rewards Program and ecosystem to boost loyalty and long-term value
Define and drive best in class experiences that delight customers and drive advocacy and collaborate with business stakeholders to roadmap and increase our loyalty maturity
Report and recommend strategies by defining KPIs analysing results and shaping go-forward plans to maximise business impact

Your unique ingredients

Demonstrated experience (7years) focused in loyalty lifecycle CRM or retention marketing (B2B a plus)
Proven track record linking lifecycle programs to LTV revenue and retention metrics
Strong analytical and strategic skills able to define KPIs optimise campaigns and balance tactical execution with long-term strategy.
Knowledge of user centric design processes and CRM best practices
Exceptional communicator with proven leadership and collaboration abilities with experience aligning cross-functional teams managing budgets and influencing stakeholders.
Knowledge of the Australian market coupled with a Bachelors degree

Why youll love working for Mars:

Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
People: A culture that values your contributions fosters leadership and recognises the impact you make. Your work truly matters here.
Development: Shape your career with personalised development and real opportunities to grow from day one.
Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
Work with passionate people who love pets as much as you do!

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender identity national origin disability status protected veteran status or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability it is available upon request. The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.

We know everyones needs are different and were committed to making our application process accessible and supportive for all candidates. If you require any adjustments along the way simply let us know in your application form. Well work with you to understand what will help you feel comfortable and supported.

Required Experience:

Manager

Job Description:Mars: Where your Tomorrow Starts Today!Mars is a family-owned business that has been making products for people and their pets for more than 100 years. Were behind some of the best loved brands in the world including MARS SNICKERS EXTRA ECLIPSE PEDIGREE WHISKAS DOLMIO BENS ORIGINAL ...