Paid Media Specialist (RemoteUsa) Gdm (Gray Media Group)

Atlanta, GA - USA

Monthly Salary: $ 70000 - 95000

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Department:

Sales

Job Summary

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package including:

Comprehensive Medical(Rx) Dental and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits including Hospital Indemnity Critical Illness Accident Insurance and supplemental life insurance coverage
Paid Time Off including Relocation PTO
Focus on Caring

Salary/Wage:

$70000 - $95000/yr

Shift and Schedule:

Mon. - Fri. (or at Managers Discretion)

Job Type:

Full-Time

About GDM (Gray Media Group):

Gray Digital Media is a fast-paced high-volume digital agency supporting more than 100 markets nationwide. We pride ourselves on exceptional communication rapid turnaround times and delivering measurable results across Paid Media SEO Programmatic Creative Email and Strategy.

Job Summary/Description:

ThePaid Search Specialist manages and optimizes high-volume paid search campaigns across Google Ads Microsoft Ads and key SaaS/managed-service platforms. This role requires sharp analytical skills excellent communication and the ability to work quickly and accurately in a fast-paced digital agency environment. The ideal candidate is detail-oriented proactive and confident navigating native ad platforms while supporting cross-functional teams with clear insights and fast turn-arounds.

Duties/Responsibilities will include (but not be limited to):

Campaign Execution & Platform Expertise

Build manage and optimize paid search campaigns across Google Ads Microsoft Ads and other native platforms.
Work confidently withinnative ad interfacesandmanaged-service and SaaS platformsused for campaign automation reporting or optimization.
Conduct keyword research competitive analysis and audience targeting to support campaign strategy.

Optimization & Performance Management

Manage multiple campaigns simultaneously in ahigh-volume environmentwhile maintaining accuracy and performance standards.
Analyze data to optimize bidding targeting and ad relevance.
Run A/B tests and continuously improve quality scores and conversion performance.

Communication & Collaboration

Communicate clearly and proactively with internal teams to ensure alignment accuracy and timely execution.
Translate performance insights into actionable recommendations for account managers and strategists.
Maintain excellent written and verbal communication to support a client-first service-focused environment.

Reporting & Analytics

Monitor campaign pacing delivery and KPIs daily.
Prepare performance reports using platform dashboards analytics tools and SaaS reporting systems.
Ensure tracking accuracy via tags pixels UTM parameters and analytics integrations.

Qualifications/Requirements:

Required

3 years of hands-on experience managing paid search campaigns.
Proficiency with Google Ads Microsoft Ads Google Analytics and keyword tools.
Strong understanding of bidding strategies tracking attribution and optimization tactics.
Excellent analytical skills with the ability to interpret data and present insights clearly.
Strong written and verbal communication skills.
Ability to manage multiple projects prioritize tasks and meet deadlines.

Preferred

Google Ads certifications.
Experience working within an agency environment.
Familiarity with paid social or programmatic (a plus not required).
Familiarity with Google Tag Manager (a plus not required).
Hands-on experience in managing monthly campaign budgets from $1k to $50k

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

About Gray Media:Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately ...