Marketing Manager & SEO Lead
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
The Immunodiagnostics Division (IDD) of Thermo Fisher Scientific aims to dramatically improve the management of allergy asthma and autoimmune diseases by providing healthcare professionals with advanced diagnostics technologies and clinical expertise. Our key businesses: allergy autoimmunity and systems. This role will be part of the Global Downstream Marketing team.
How will you make an impact
We are seeking a highly motivated and analytical SEO and Generative Search Manager & Team Lead to join our Digital Channel Strategy team within the Global Downstream Marketing organization.
This role will help us improve organic visibility and adapt strategies for emerging generative AI search platforms as well as oversee an impactful team of digital and content marketing specialists.
What will you do
People leadership:
- Lead and mentor team members by providing guidance coaching training and support
- Foster unity cooperation and teamwork by encouraging collaboration and promoting a positive team culture
- Help team members ensure alignment with dotted line managers in the business supporting task prioritization effective workload distribution and efficiency improvements
SEO/GEO/AEO leadership:
- Work closely with the SEO Strategist to implement on-page off-page and technical SEO initiatives
- Conduct keyword research SERP analysis and competitive bench marking for global and regional campaigns
- Optimize website content metadata and structured data for both traditional and AI-powered search experiences
- Support generative search optimization efforts to ensure content is discoverable accurate and favored by AI platforms (e.g. Google SGE Bing Copilot ChatGPT Perplexity)
- Make recommendations to optimize web content for traditional and AI search platforms
- Work closely with the content and digital teams to ensure SEO/AEO/GEO requirements are integrated into campaigns and website updates
- Monitor rankings traffic and engagement metrics across traditional and generative search engines
- Support the SEO Strategist to prepare regular reports on performance trends and opportunities providing insights to inform strategy
- Help develop frameworks for testing and refining GEO tactics as generative search evolves
- Stay up to date on emerging trends in AI search answer engines and local SEO guidelines
- Be available during off-hours to participate in meetings with team members based in the US and Europe
Keys to Success:
Education
- Bachelors or Associates degree in digital marketing marketing or a related field
Experience
Required
- 10 years of experience in people management leading a digital marketing team
- 5 years hands-on SEO or digital marketing experience ideally with exposure to AEO and GEO
- Strong understanding of SEO fundamentals: keyword research on-page optimization link building and technical SEO
- Hands-on experience with SEO tools such as SEMrush Google Search Console Ahrefs Screaming Frog
- Analytical approach with the ability to interpret data and generate actionable insights
- Knowledge of structured data/Schema markup and its role in both traditional and generative search
Preferred
- Experience with AI search optimization and experimentation
- Curiosity and adaptability to thrive in the evolving world of search and generative AI
Knowledge Skills Abilities
- E Excellent written and verbal English communication skills
- Ability to effectively present to business partners and leadership
- Excellent organizational skills with the ability to manage multiple campaigns simultaneously
- Strong time management organizational planning and prioritization skills
- Use data and dashboards to inform our team with keen insights on improving KPIs
- Team player with a positive attitude who is prepared to focus and commit to accomplish business objectives
- Attention to detail
Benefits
We offer competitive remuneration annual incentive plan bonus healthcare and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative forward-thinking organization and outstanding career and development prospects. We offer an exciting company culture that stands for integrity intensity involvement and innovation!
Required Experience:
Manager
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Content Management Systems
- Conversion Optimization
- HTML5
- Google Search Console
- SEO
- Wordpress
- Analytics
About Company
Electron microscopes reveal hidden wonders that are smaller than the human eye can see. They fire electrons and create images, magnifying micrometer and nanometer structures by up to ten million times, providing a spectacular level of detail, even allowing researchers to view single a ... View more
