Product Marketing Lead

About Us:

Phyllo is a data gateway that allows social data to be accessed from source platforms (e.g. YouTube Twitch Upwork Shopify Twitch etc.). We build the underlying infrastructure that connects with every creator platform maintain a live data feed to the systems used by these platforms to manage creators data and provide a normalized data set so that businesses can use creators data in a simple yet impactful way.

About the role:

As theProduct Marketing Lead you will own the end-to-end product marketing charter for Phyllos API-led products. This is asenior high-impact role that sits at the intersection ofproduct sales marketing and customer insights.

You will deeply understand customers and competitors translate product capabilities into compelling value propositions and ensure Phyllos messaging drives adoption revenue and category leadership in the creator economy and adjacent B2B SaaS markets.

What youll be expected to do:

• Own and drive the overall product marketing strategy for Phyllos API products in alignment with business goals
• Lead deep customer market and competitive research to inform positioning messaging and go-to-market decisions
• Define and evolve clear value propositions buyer personas and product narratives for technical and API-led products
• Translate complex product capabilities into compelling consistent messaging across all customer-facing channels
• Partner closely with Product to influence roadmap decisions using customer and market insights
• Work hand-in-hand with Sales to enable pipeline growth through strong sales narratives battlecards and enablement assets
• Plan and execute product launches ensuring internal readiness and effective external communication
• Collaborate with Marketing and Growth teams to ensure product stories convert across demand and content channels
• Lead mentor and guide the product marketing team setting clear priorities and success metrics

Youll be a good fit if:

• Experience: 7 years in B2B SaaS Product Marketing with a focus on technical products. Proven experience in managing product marketing teams.
• Skills: Strong business and technical acumen excellent communication and project management abilities.
• Mindset: Entrepreneurial with a high degree of ownership and initiative.
• Comfortable working in a Hybrid Environment: Ability to work both from the office (Bengaluru) and remotely as needed.

What we offer:

• Hybrid Working Environment: Work both from the office and remotely as needed for a better work-life balance.
• Flexible Hours: Choose to work in the hours you feel the most productive.
• Innovate and Evolve: Were building a high-growth high-autonomy culture. We rely less on job titles and more on cultivating an environment where anyone can contribute the best ideas win and personal growth is driven by expanding impact and less by title.

Whats in it for you

We invest in our people and believe in hiring for high-potential and humble individuals who can rapidly grow their responsibilities as the company scales. You will infuse insights and ideas into business decision-making solutions strategy and the innovation roadmap for each product.

Do you truly want to make a difference and revolutionize the creator economy through dataIf yes Phyllo is the perfect place for you.