Senior Manager, Marketing Department (temporary assignment during replacement of the primary staff member)
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Job Location:
Astana - Kazakhstan
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
participation in achieving the goals of the Universitys strategy for 2018-2030 within the framework of the Division;
participation in the development of content plans SMM strategies and marketing campaigns abroad;
assisting as well as monitoring and providing recommendations in the
conduct of activities by the Structural Divisions aimed at increasing the awareness of
the University brand and recruiting students for the educational programs of schools;
working with Google Analytics to analyze data and generate reports on university website traffic aiming to optimize content and enhance user experience;
collaborating with developers to implement changes to the University website which includes providing them with necessary instructions and requirements to enhance its functionality and performance;
work on the website of the University including content optimization analytics and visual design of the website;
optimizing CRM system operations providing training to school employees on its use regularly updating the client database and monitoring and analyzing the effectiveness of client interactions through the CRM system;
engaging in SEO activities including website promotion for key queries in search engines enhancing organic traffic through search engines analyzing keywords and competitive landscapes to optimize site content and optimizing meta tags titles and page content to enhance the sites search visibility;
moderating the weekly digest of university events coordinating with other structural divisions of the university to distribute the digest via email and ensuring timely publication on the University website.
participation in identification evaluation management and monitoring of risks within the framework of supervised direction;
temporary performs the duties (replaces) of the Divisionss staff during his/her temporary absence (up to one month).
timely and properly executes the tasks of the line manager and the Universitys management;
observes the requirements of the legislation of the Republic of Kazakhstan and the Employers internal documents;
is responsible for exercising the labor and performance discipline;
is responsible for ensuring the integrity of official documents and prevention of the disclosure or leakage of confidential and business information as well as information of restricted access in accordance with the legislation Charter and internal documents of the Employer;
in case of dismissal is responsible for timely transfer of all paper documentation digital information inventory to another employee as instructed by the line manager (to be certified by the act of acceptance-transfer).
Qualifications :
- knowledge in digital-marketing;
- knowledge in using digital marketing tools (social networks websites mailing lists online advertising analytics);
- knowledge in sales especially educational programs/ seminars;
- fluent in Kazakh English and Russian;
- Knowledge of MS Office Excel PowerPoint
- knowledge in business communication;
Additional Information :
- Bachelors degree or masters degree in the relevant field in marketing economics management public administration and other related fields. Higher-professional preferable from the higher education institutions with English language of instruction.
- Required work experience is five years minimum or a minimum of three years with a masters degree in the relevant area.
- Experience in higher education/business school as well as in public relations marketing finance corporate development or in relevant areas is desirable
- Knowledge of CRM system budgeting marketing communications
Recruitment and selection process
Recruitment and selection at Nazarbayev University include the following process: preliminary selection based on experience and qualifications assessments (e.g. technical skills/capabilities aptitude personality work samples in-basket exercises and informal interviews) and motivation.
Formal interviews form the final stage of the selection process.
They are typically based on organizational values and behaviors and conducted in English.
You are encouraged to share your views and values to identify how they fit into Nazarbayev University core values
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Compliance Management
- Customer Retention
- Quality Assurance
- Customer Service
- Extensive Knowledge
- Account Management
- Front Office
- Telephone Calls
- Needs Analysis
- Cold calls
- Business Relationships
- Customer Complaints
- Sales Goals
- Sales Process
- New Clients
About Company
Welcome to the Nazarbayev University career page! Being established to pioneer Kazakhstani education, science, and innovation sectors, the Nazarbayev University today is actively changing the sector of the scientific and educational services in future. In doing so, we strive for leade ... View more
