Senior Marketing Brand Copywriter and Content Strategist- UT, TX
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Job Location:
Salt Lake, UT - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Consistently ranking among American Banker magazines Best Banks to Work For for over a decade Zions Bancorporation is a Collection of Great Banks with local brand names and management teams in each of our major Western markets.
And because weve known that for over 150 years our success has come from the exceptional dedication experience and talent of our diverse employee base were committed to being the premier employer of choice.
Ready to make your mark on a legacy brand
Our expanding marketing team is building something speciala dynamic in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO were reimagining what marketing can be while supporting a bank known for its experienced bankers exceptional service and local leadership deeply rooted in the communities we serve. This isnt just another financial marketing role its your chance to shape a creative vision with real impact.
With benefits starting on day one 12 bank holidays profit sharing and company-matched 401(k) contributions Zions is committed to career growth and advancement. At Zions the possibilities are endless. If youre ready to create work that actually matters were ready to review your application.
You bring the talent; we bring the opportunity.
We are seeking aSenior Brand Copywriter and Content Strategistwith financial services expertise to develop sophisticated brand narratives and strategic marketing content that elevates our financial offerings across all channels.
Essential Functions:
Develop comprehensive brand messaging frameworks and voice guidelines that differentiate our financial institution in the marketplace
Craft sophisticated financial narratives that balance regulatory compliance with compelling storytelling for high-net-worth and institutional audiences
Lead content strategy development for major campaigns product launches and brand initiatives
Partner with senior leadership to articulate the brands vision and values through consistent messaging
Oversee content production workflows and provide strategic direction to junior writers and agency partners
Evaluate content performance against brand and business KPIs making strategic recommendations for optimization
Leverage AI analytics to identify content performance patterns and optimize messaging approaches
Implement AI-assisted personalization while maintaining appropriate financial advice boundaries
Qualifications:
Bachelors degree required; Masters degree in Marketing Communications or related field preferred
Minimum of 7-10 years of experience in strategic copywriting and brand development with at least 5 years specifically in the financial services sector
Proven track record developing successful brand platforms and messaging architectures for financial institutions
Deep understanding of FINRA SEC and CFPB regulations and their impact on financial marketing communications
Expert knowledge of complex financial products including wealth management commercial banking and investment services
Strategic understanding of contents role in the customer journey across multiple touch points
Portfolio demonstrating successful brand voice development and strategic copywriting for recognized financial brands
Salary Range: $67500-$90000 (depending on experience and other job-related factors)
This is an in-office position that will sit at a local corporate hub in Salt Lake City Utah or Houston Texas 5 days a week. This is not a hybrid role.
Benefits:
Medical Dental and Vision Insurance - START DAY ONE!
Life and Disability Insurance Paid Parental Leave and Adoption Assistance
Health Savings (HSA) Flexible Spending (FSA) and dependent care accounts
Paid Training Paid Time Off (PTO) and 11 Paid Federal Holidays and any applicable state holidays
401(k) plan with company match Profit Sharing competitive compensation in line with work experience
Mental health benefits including coaching and therapy sessions
Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business maximum of $5250 per calendar year employees are eligible for the program upon hire
Employee Ambassador preferred banking products
Required Experience:
Senior IC
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
About Company
Zions Bancorporation recognizes that its success comes from the dedication, experience, and talents of its diverse employee base. As we usher in the.....
