Specialist, Strategic Communications Inclusive Communications

About the role

Canadian Blood Services is looking for a Regular full-time Specialist Strategic Communications Inclusive Communications to join our dynamic Communications team in our Donor Engagement and Corporate Reputation (DECR) division.

The Communications team empowers and motivates individuals to joinCanadas Lifelineby creating engaging content building brand affinity and preserving confidence in Canadian Blood Services.

In this role you will support the planning development and execution of equity-centered and inclusive communications strategies products and resources to help advance Canadian Blood Services strategic priorities to grow and diversify the donor base and invest in people and culture. You will play a key role to lead support and deliver on strategic communications activities that have a direct impact on increasing and fostering employee and donor diversity equity and inclusion and advancing reconciliation with Indigenous Peoples. You will also support the maintenance and evolution of inclusive language and communications standards and resources for Canadian Blood Services across corporate products and channels.

Formula for success

• Advise develop and execute measurable communications strategies and tactics in support of Canadian Blood Services corporate diversity equity and inclusion (DEI) reconciliation and sustainability goals and objectives.
• Support the ongoing communications needs of teams across Canadian Blood Services developing and informing inclusive communications products (key messages internal communications stories website content press releases digital content reports etc.) that address key business imperatives priority initiatives and critical issues as they relate to DEI reconciliation and belonging.
• Play a key role in shaping evolving and presenting the evolving story of Canadian Blood Services and Indigenous 2SLGBTQIA African Caribbean and Black and other equity-deserving communities we are actively working with to build trust address barriers to donation and ensure health equity.
• Use a diversity of storytelling tools and platforms to produce and develop engaging equity-centred content for internal and external audiences; leveraging traditional and social channels that will help to influence audiences drive engagement and foster transformative change.
• Apply an inclusion and equity lens to organizational content strategies products and resources.
• Develop strong relationships and collaborate with colleagues teams business partners employee resource groups and other employee networks across the organization to co-create and deliver creative thoughtful informed and audience-specific communications.
• Support collaboration and co-creation of communications materials and initiatives with key community partners and groups; leveraging community perspectives and insights to inform inclusive and responsive communications strategies and products.
• Safeguard our brand and reputation by working with subject matter experts to ensure high-quality consistent and accurate content that aligns with our brand and our commitments to DEI reconciliation and sustainability.

Desired education and skills

• Post-secondary level education in a relevant discipline preferably in communications journalism public relations or social sciences (a combination of equivalent education job-related training and experience in a related position will also be considered).
• 5 years of experience in journalism communications public relations or a related field in a corporate or health care environment.
• Experience developing communications with and for diverse equity-deserving communities (e.g. Indigenous African Caribbean and Black 2SLGBTQIA communities) is strongly preferred.
• Lived experience as a member of an equity-deserving group is strongly preferred.
• Exceptional writing and communication skills with the demonstrated ability to apply a critical equity lens to content creation for diverse audiences.
• Experience developing and executing innovative and measurable communications plans and tactics to effectively drive business objectives.
• Demonstrated ability to manage multiple projects and timelines and navigate a complex organization.
• Experience in exercising judgment and diplomacy in dealing with sensitive and complex situations and topics.
• Basic knowledge or demonstrated interest in anti-oppression anti-racism equity diversity accessibility and inclusion frameworks.
• Proven experience providing communications advice to business partners and leaders.
• Experience in creative content development (e.g. video production and editing) is an asset.
• Ability to speak multiple languages is an asset
• Flexibility to work occasional evenings or weekends as required.

What we offer you

• 4 weeks vacation
• Annual performance award up to 6%
• Comprehensive group health dental and vision benefits for you and your family
• Defined benefitpension plan
• Employee discounts wellness program professional resources

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.
• You may be expected to travel a couple of times per year and as required.