Brand Marketing Manager
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Job Location:
Carlsbad, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
This position is designated as a hybrid role based out of our headquarters near Carlsbad California. The current expectation is for employees to work onsite four days per week subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.
ABOUT THE POSITION
With a deep understanding ofprAnasbrand The Manager of Brand Marketing you will play a key role in leading the development planning and execution of seasonal marketing strategies. Reporting to the Director of Marketing you will help bring prAna brand and product campaigns to life across all consumer touchpoints. This pivotal role ensures the seasonal product stories align seamlessly with our brand positioning. You will support initiatives that drive brand awareness product storytelling and deepen the emotional connection consumers have with our brand.
HOW YOU WILL MAKE A DIFFERENCE
Brand Marketing
Help lead and influence the seasonal omni-channel marketing strategy; play a role in seasonal hind sighting and gather ongoing competitive insights to inform strategies and stay relevant
Develop seasonal marketing briefs that deliver thoughtful consumer insights product details and zeitgeist trends
Be a critical contributor to seasonal asset planning applying strong organizational skills and attention to detail
Partner with Creative on seasonal campaign shotlists ensuring all necessary product detail and positioning is included. Work with channels to capture their asset needs.
Assist in development of the seasonal product messages in partnership with product merchandising to bring to life prAnas product
Strategize brand awareness and engagement activations for the prAna consumer.
Maintain a close eye on the competition & consumer with regular deep dives and analysis that will ensure prAnas relevance in the marketplace
Responsible for developing and maintaining the Seasonal Toolkit working closely with Creative to ensure all brand activations campaign assets messaging positioning and product details are included. Support shareout and change management.
Support GTM and business critical marketing channels ensuring cohesive storytelling and timely launch
Help to optimize tools and templates within the Brand Marketing organization and serve as the key owner of updating key calendars roadmaps and toolkits.
Partner closely with Marketing Ops Specialist on timelines and launches.
Work cross-functionally with channels teams to put together thoughtful cohesive plans for brand and product campaigns.
Omnichannel orchestration - knows how to create cohesion between retail digital and wholesale channels so that each reinforces the brand and drives total enterprise growth.
Reporting develop holistic campaign reporting in partnership with marketing channels. Partner with DTC Analyst on regular brand awareness kpi monitoring & reporting.
PR / Events
Strategize and execute brand & community events. Working closely with retail teams on in-store events.
Manage event seeding brand awareness and swag budgets
Manage the day to day communication with external PR agency guiding on brand & product priorities & messaging reviewing celebrity/athlete seeding and be the internal liason for editor seeding and/or interview opportunities.
Share out weekly and monthly PR reporting to internal partners.
Responsible for internal PR sharing launches marketing activations pr / influencer hits with the prAna and Columbia Corporate Comms team.
Sustainability
Lead sustainability brand storytelling & execution partnering closely with Sustainability team to ensure prAnas sustainability initiatives are brought to the consumer in an authentic way.
YOU ARE
A leader and mentor championing a positive team culture through promoting collaboration and communication
Able to provide strategic guidance and actionable feedback to strengthen team capabilities and deliver impactful brand initiatives.
Passionate about building a strong brand in prAna
YOU HAVE
Bachelors degree in business marketing or related field required
8 years marketing experience in brand marketing environment overseeing external brand marketing and advertising agencies
Experience creating multi-channel strategic marketing campaigns and events for brand and product launches
Experience planning and executing in person and virtual media launch events
Experience working in international markets
Apparel and/or sustainability marketing experience a plus
Photoshop and/or Adobe Illustrator preferred
Knowledge and proficiency with Instagram Facebook Tik Tok and Pinterest
Knowledge of document management (SharePoint) DAM (data asset management) helpful
High level administrative/coordination skills (e.g. data entry tracking compiling data preparing materials presenting data and information following up on action items related to project management)
Outdoor yoga or other athletic experience to connect with customer needs a plus
Proficiency with MS Office (MS OutlookPowerpoint Word and Excel)
Proficiency with Adobe Creative Suites and other PLM programs
#LI-JC1
#Hybrid
#prAna
This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.Qualified applicants with arrest or conviction records will be considered for employment with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Material job duties that will be considered in evaluating criminal convictions post-conditional offer of employment include cash handling working with minors servicing the public and access to customers confidential information.Salary Range: $107500 - $179900*Pay decisions are determined by multiple factors including what the market is paying a candidates capabilities and skills years of experience and internal equity.At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Founded in 1938, Columbia brand apparel, footwear, accessories, equipment, and employees have earned a global reputation for innovation, quality and performance, keeping activity enthusiasts and explorers in more than 100 countries, warm, dry, cool and protected year-round. Columbia S ... View more
