Lead, Brand Creative and Experience Designer

The Brand Creative team is the voice of the Nike brand. We are creative problem solvers who blend strategy storytelling and innovation to shape physical brand experiences that connect athletes* to the future of sport and commerce. As an agile end-to-end creative offense we design at the speed of sport culture and consumer. Our mission is to amplify and accelerate Nikes retail storytelling advantagebringing seasonal campaigns brand narratives and disruptive experiences to life across Asia Pacific and Latin America.

WHO WE ARE LOOKING FOR

We are seeking a Lead Designer for Brand Creative Retail & Experience someone who elevates how seasonal brand stories come to life inside physical environments. This is not a traditional architectural or store-design role. Instead we are looking for a creative designer and art director who brings campaigns to life through immersive experiences consumer journeys installations brand activations and expressive visual storytelling.

You are a conceptual thinker who can turn insight into ideas ideas into experience principles and principles into tangible executions. You know how to activate a campaign across multiple touchpointsfrom entry moments windows and in-store takeovers to product storytelling services digital-physical interactions and unexpected moments of delight.

You thrive in cross-functional environments collaborating across narrative art direction brand retail and production partners. You balance creativity with clarityable to inspire teams with big ideas and also lead projects through detailed execution across APLA territories.

WHAT YOU WILL WORK ON

• Bring seasonal campaigns to life through physical retail experiences translating global brand stories into regionally relevant executions across APLA.
• Design consumer journeys and activation concepts that connect storytelling product services and culturecrafting immersive moments in-store takeovers event activations and experiential installations.
• Create high-quality design deliverables across campaign toolkits windows storytelling systems visual merchandising concepts materials exploration and branded retail experiences.
• Prototype and experiment bringing new thinking inspiration and emerging creative tools (including generative AI) into the work.
• Collaborate across multiple creative disciplinesNarrative Art Direction Retail Marketing Visual Merchandising and Productionto ensure alignment of creative intent and execution quality.
• Build and present compelling creative decks that communicate concept narrative design intent and consumer impact to creative leadership and cross-functional partners.
• Maintain creative excellence in execution ensuring outputs are on brand on strategy and scalable for multiple store formats and territories.
• Shepherd projects end-to-end from concepting and storytelling through design development vendor handoff production oversight and in-market implementation.
• Bring new cultural references design inspiration and competitive insights to the studiostrengthening seasonal concepts and fueling innovative thinking.
• You may travel 515% of the time.

WHO YOU WILL WORK WITH

Reporting to the APLA Creative Director you will play a key role in crafting and activating seasonal brand stories across Nike retail. You will work closely with Brand Creative partners focused on Narrative Copy and Art Direction as well as cross-functional partners in Brand Marketing Nike Direct Visual Merchandising Retail Design and external agencies.

You will collaborate with multidisciplinary teams across multiple territories ensuring that seasonal concepts translate into powerful consistent and culturally relevant experiences in APLA stores.

WHAT YOU BRING

• Minimum of 8 years of design experience preferably in experiential brand activation retail storytelling or integrated campaign environments. International experience a plus.
• Bachelors degree in design graphic design environmental design experience design or equivalent education/experience.
• Demonstrated mastery of storytelling through physical experiencesincluding campaign activation spatial narratives installations or brand experiences.
• Strong skills in creative concepting visual communication art direction and design systems with proficiency in Adobe Creative Suite and generative AI image-making.
• Ability to sketch visualize and articulate ideas across concept consumer journey and execution.
• Experience working with retail environments brand campaigns or experiential programs and an understanding of how physical spaces impact consumer experience.
• Excellent communication and presentation skills; ability to clearly articulate creative intent and influence senior stakeholders.
• Experience sourcing managing and directing external vendors design studios and production partners across territories.
• A collaborative proactive and self-driven working stylethe ability to lead projects independently bring clarity to ambiguity and deliver against creative intent and business goals.

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.