Senior Product Marketing Manager, Personal Banking (12-month contract)

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Join a Challenger

Being a traditional bank just isnt our thing so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.

How do we get there With a talented team of inquisitive and agile challengers that break through the status quo. So if youre passionate about redefining the future of bankingwhile having funthis could be your next big opportunity.

Our company continues to grow and today we serve more than 670000 people acrossCanadathrough Equitable BankCanadasChallenger Bank and have been around for more than 50 years. Equitable Banks wholly-owned subsidiary Concentra Bank supports credit unions acrossCanadathat serve more than six million members. Together we have over$125 billionin combined assets under management and administration with a clear mandate to drive change in Canadian banking to enrich peoples customers have named our EQ Bank digital platform () one of the top banks in Canada on the Forbes Worlds Best Banks list since 2021.

The Work

Reporting to the Senior Manager Personal Banking Growth the Senior Product Marketing Manager Personal Banking will lead the strategy development and execution of marketing campaigns and initiatives that drive awareness adoption and engagement with EQ Banks personal banking products. This includes leading product launches acquisition campaigns and customer communications to achieve key business KPIs as well as leading go-to-market plans for new products features and promotions.

The Core Responsibilities!

Own the marketing strategy and execution of campaigns & initiatives to drive awareness account sign-ups and funding/deposits across all EQ Bank personal banking products
Lead go-to-market planning for new product launches feature enhancements and promotions developing positioning messaging and integrated campaign strategies that align with customer needs and business goals.
Manage the creative development process including writing of creative briefs and ensure flawless execution of marketing campaigns. Work closely with internal & external agencies product partners analytics and legal/compliance to deliver innovative and impactful programs for prospective and current customers.
Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor campaign performance including overall effectiveness learnings and make recommendations accordingly to ensure customer needs and business KPIs are met. Share insights and learnings with key stakeholders.
Stay current on industry trends competitive activity and innovation opportunities to continuously improve our customers experience and increase performance of campaigns and market positioning.
Use data-driven analysis and customer insights to test messaging and channels to continuously improve performance. Leverage post-launch learnings to optimize future initiatives.
Be a customer advocate within EQ Bank marketing team ensuring the highest quality interactions with the customer across all lifecycle stages and channels.
Partner with various stakeholders such as Product partners Legal Compliance Contact Centre and Operations to ensure alignment on customer communications marketing campaigns and timing.
Collaborate closely with Customer Care CX Product and Analytics teams to identify and alleviate customer pain points to support a seamless and consistent customer experience.

Lets Talk About You!

7 years related work experience.
Post-secondary education in Marketing Commerce or related experience.
Proven experience in product marketing and/or leading the launch of new products features or integrated marketing campaigns across channels.
Strong understanding of brand & product marketing strategies digital marketing best practices leveraging & activating customer data targeting & personalization and audience segmentation
Experience conducting competitive and market research to inform positioning messaging and go-to-market strategies.
Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing.
Passion for customer insights and communications to achieve business objectives.
Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs.
Excellent time management skills - ability to effectively manage prioritize and execute multiple projects simultaneously while ensuring their manager Senior Manager Personal Banking Growth - has an appropriate level of awareness/detail on projects to support.
Self starter capable of managing projects independently and building relationships with internal/external stakeholders.
Proven leadership skills including day-to-day team management mentorship & guidance.
Strong verbal written and communication skills.
Track record of delivering key business results.
Financial Services or Fintech marketing experience preferred.

What we offer For full-time permanent roles

Competitive discretionary bonus

Market leading RRSP match program

Medical dental vision life and disability benefits

Employee Share Purchase Plan

Maternity/Parental top-up while you care for your little one

Generous vacation policy and personal days

Virtual events to connect with your fellow colleagues

Annual professional development allowance and a comprehensive Career Development program

A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from Equitable Banks additional office space located at 2200-25 Ontario Street Toronto ON.

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyones diverse experiences and tandem with that commitment we support and encourage our staff to grow not just in their career path but personally as well.

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We cant wait to get to know you!

Required Experience:

Manager

Join a ChallengerBeing a traditional bank just isnt our thing so we challenge ourselves to get creative in providing innovative banking solutions for Canadians. How do we get there With a talented team of inquisitive and agile challengers that break through the status quo. So if youre passionate abo...