Senior Manager, Product Marketing (Remote)

Why Ryan

• Hybrid Work Options

• Award-Winning Culture

• Generous Personal Time Off (PTO) Benefits

• 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)

• Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement

• Benefits Eligibility Effective Day One

• 401K with Employer Match

• Tuition Reimbursement After One Year of Service

• Fertility Assistance Program

• Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service

Duties and responsibilities as they align to Ryans Key Results

People:

• Create a positive team member experience.
• Become a SME within your tax domains. Build deep expertise and serve as the external and internal voice with webinars videos and thought leadership. Train and enable Sales/CS with clear narratives.

Client:

• Own domain strategy & planning. Define narrative ICPs and segments for each owned domain. Build and execute plans that grow both new-logo and expansion pipelines.
• Drive sales enablement & customer evidence. Maintain toolkits that enable sales with positioning messaging decks one-pagers battlecards etc. Cultivate flagship customers for feedback case studies references and speaking appearances

Value:

• Lead GTM & launch orchestration. Own the plan scope and resourcing; set the operating cadence unblock teams and deliver launches on time with measurable targets.
• Be the market & competitive authority. Maintain current detailed intel on key competitors and market trends. Translate insights into positioning objection handling win/loss learnings and roadmap inputs.
• Build adoption expansion and PLG strategies. Identify cross-domain and expansion opportunities within our portfolio. Design PLG and adoption experiments that increases product usage and account expansion.
• Partner on pricing & packaging to increases revenue and adoption. Know the product economics identify opportunities and run experiments to improve monetization.
• Measure learn and iterate. Build dashboards run experiments and report results. Turn insights into next-best actions across GTMs campaigns messaging and product triggers.

Education and Experience:

• Bachelors degree in marketing business or related field.

• Strong ability to translate complex product capabilities into compelling customer-centric messaging.

• 5 years of product marketing lifecycle marketing or customer marketing experience in B2B SaaS

• Experience managing cross-functional collaboration stakeholder alignment and partnering with Customer Success Product and Sales.

• Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)

• Analytics: Use data to drive strategy execution and optimization.

• Customer Research: Experience in partnering with Sales CS and CX teams to deliver insights that can be distilled into action.

• Experience building from ground up and taking products from 0 to 1

• Experience drafting GTM plans and campaign briefs.

Computer Skills:

To perform this job success fully an individual must have intermediate skills in Microsoft Word Excel PowerPoint Outlook and Internet navigation and research. Proficiency with data analytics and insight tools is a plus.

Required Skills:

• Excellent communication and collaboration skills.
• Experience managing cross-functional collaboration stakeholder alignment and partnering with Customer Success Product and Sales.

Supervisory Responsibilities:

This position has no supervisory responsibilities.

Work Environment

• Standard indoor working environment.
• Work-from-home is an option for this role.
• Position requires regular interaction with employees at all levels of the Firm; interface with external vendors attorneys and clients is also necessary.
• Occasional long periods of sitting while working at a computer.
• Must be able to lift carry push or pull up to 30 lbs.
• Travel requirement: less than 10%

Remote position

* For Denver CO-based roles the base salary hiring range for this position is

$137000 - $172000.

* For New York NY-based roles the base salary hiring range for this position is

$156000-$195000.

* For Bellevue WA- based roles the base salary hiring range for this position is

$143000-$179000.

* For Carlsbad Glendale Irvine Los Angeles Sacramento and San Diego CA-based roles the base salary hiring range for this position is$143000-$179000.

* For Oakland and San Jose CA-based roles the base salary hiring range for this position is $156000-$195000.

Equal Opportunity Employer: disability/veteran