Social Media & Public Relations Manager
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Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Busch Gardens is a place of thrills fun and positive lasting memories. And thats just what its like to work here! As a key member of our team youll play a major role in bringing happiness and excitement to people from around the world. If youre dedicated dependable and driven to deliver exceptional guest service this is a place for you!
What you get to do:
- Develop and execute Public Relations strategy communicate plans to enhance brand reputation including media outreach press releases and crisis communications.
- Build and maintain relationships with media stakeholders and internal teams to ensure consistent messaging and positive public perception.
- Develop creative content for owned and earned channels that tell park stories in relevant and compelling ways for various audience.
- Craft social strategies that support the consumer journey from driving awareness to impacting conversion
- Create and manage social media campaigns that engage fans and grow the parks social media channels
- Coordinate with other marketing divisions and park departments to create campaigns for new attractions events and promotions that drive awareness and conversion
- Lead the creation and management of the editorial calendar for all social media channels and blog with a focus on creating and capturing unique content that aligns with United Parks & Resorts.
- Define and develop compelling key messages to support content delivery across social channels
- Monitor all social media channels daily develop engagement reports procure audience insights develop best practices recommendations and maximize social media as a consumer listening tool to inform marketing communications
- Daily interaction with workshops for content approval
- Support park leadership public relations team and guest relations team with reactive communications including crisis and issues management media responses and on-site coordination
- Lead social collaboration with integrated agency partners
What it takes to succeed:
- Must have a Bachelors degree in Marketing Public Relations Communications or related field
- Must have at least 2 to 3 years of practical experience in social media public relations communications marketing or related field
- Must have outstanding written verbal and visual communications skills. Ability to convey messages clearly and persuasively
- Must have advanced experience with social media brand marketing; includes experience with paid social advertising organic content strategy; community management and social listening to guide content development
- Commitment to collaboration and working effectively as part of a team
- Must have professional judgment especially when posting on social media channels on behalf of the park. Maintain poise in difficult situations
- Must be able to handle multiple priorities be able to handle change and be able to perform well under pressure
- Must be Proficient in Microsoft Office applications
- Must be willing to work a flexible schedule to include weekends weekdays evenings and holidays with the ability to complete required travel as needed
- Must have a proven track record of driving high-performing creative
- Must have a core understanding of SMMS (e.g. Khoros HootSuite etc.) to manage content delivery and e engage customers
- Must be fluent in cultural trends and all major social media platforms
The perks of the position:
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical Dental and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE RACE COLOR RELIGION SEX NATIONAL ORIGIN SEXUAL ORIENTATION PREGNANCY GENDER IDENTITY OR EXPRESSION DISABILITY OR COVERED VETERAN STATUS.
Required Experience:
Manager
Key Skills
- Revenue Cycle Management
- Marketing
- Public Relations
- Algebra
- MailChimp
- Media Relations
- Social Listening
- Relationship Management
- Customer relationship management
- Medicare
- Public Speaking
- Writing Skills
About Company
From park to planet, SeaWorld theme parks offer up-close animal experiences, roller coasters and, most importantly, a chance for you to make a difference. Plan your trip to one of our theme parks in Orlando, San Diego or San Antonio today!
