The Category Design Manager is asenior strategic creative leaderresponsible for shaping evolving and driving theend-to-end visual brand experienceacross an entirecategory portfolio. Reporting to the US Director of Design this role defines theDesign vision creative strategy and brand expression systemsthat guide multiple brands and product lines across the US market. The Category Design Manager is responsible forwhat the brand should look feel and mean to consumers and forcreating new brand assets identity systems and experience principlesthat move the business forward.

This role is acreator innovator orchestrator and strategic design partner influencing senior business leaders across insights R&D marketing digital and Innovation. The Category Design Manager ensures Haleons portfolio continues to be recognized forremarkable emotionally resonant and human-centered brand experiencesthat drive bothbusiness growthandbrand love.

Role Responsibilities

Category Level Creative Leadership(Strategic Visionary)

• Lead the creation and evolution ofcategory wide visual brand strategies identity systems and design frameworks.

• Define thecreative directionfor multiple brands ensuring each brands distinctiveness meaning and equity grows over time.

• Partner with the US Director of Design to shape theDesign visionand long-term roadmap for the category.

Brand System Creation(Not Just Execution)

• Create and stewardnew distinctive brand assets packaging principles experience guidelines and visual languages.

• Lead brand redesigns innovations and visual transformations to elevate relevance and differentiation.

Experience Design Across the Consumer Journey

• Design and directend-to-end consumer and Health care professional experiencesacross omnichannel environments packaging digital retail experiential and emerging platforms.

• Ensure the brand experience is cohesive emotionally resonant and aligned with human-centric principles.

Creative Direction & Cross-Functional Orchestration

• Serve as thecreative and design leadfor category/product teams inspiring collaboration and elevating the creative bar internally and with agency partners.

• Partner cross-functionally with insights data strategy R&D marketing technology and product leaders to bring breakthrough ideas to life.

• Influence upstream decision making through design thought leadership and consumer driven insight translation.

Innovation & Future Facing Design

• Contribute to theideation of new value propositions innovation platforms and experiential concepts.

• Bring external inspiration into HALEON: Cultural trends design futures human behavior and category insights to fuel breakthrough creative thinking.

Creative Governance & Brand Equity Growth

• Define the creative standards and brand rules that guide execution partners and agencies.

• Ensure that creative direction translates into consistent intentional brand building across all activations.

Capability Building & Culture Leadership

• Inspire a culture ofdesign thinking creativity experimentation and strategic craftsmanshipacross the broader organization.

• Mentor and guide designers agencies and cross-functional partners to elevate design quality and consumer centricity.

Leadership Expectations

• Lead with Haleons commitment to deliveringbetter everyday health with humanity.

• Championinclusive designthat reflects the diverse communities Haleon serves.

• Set a bold inspiring creative tone driving originality courage and high performance.

• Encourage curiosity external inspiration and creativity rooted in human insights.

• Foster strong collaboration across boundaries with empathy clarity and leadership maturity.

• Focus teams onwhat matters mostto drive business outcomes through worldclass design.

Success Measures

• Brand & Category Growth Outcome: lift in brand equity

• Distinctive brand assets strength and Adoption

• Quality of Creative Direction

• Consumer centric Impact Improvement in consumer delights

• Innovation & Experience Design Advancement

• Cross Functional Influence & Leadership

• Operation of Creative Standards Increased agility and quality across all brand touchpoint due to better frameworks. Fewer deviation or inconsistencies in execution

*The position is based in Warren NJ and follows a hybrid model requiring an in-office presence of 3 days per week.

Why you

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• 10 years as aVisual Designer Creative Design Manager or Design Leadin agency or client-side environments.

• Deep expertise inBranding Design Systems and Innovation Design.

• Strong proficiency indesign thinking human-centered design and applying insights to creative strategy.

• Understanding of global design culture and modern design practices across industries.

• Strategic tactical knowledge of how Design drivesbrand equity business value and portfolio growth.

• Experience in FMCG/healthcare design leadership roles; experience managingcategory level budgetspreferred.

• Cross-disciplinary design experience including brand identity structural packaging digital POS advertising and more.

• Proven track record increating launching and scalingdistinctive brand assets and complete visual systems.

• Strong design communication skills; ability to articulate creative decisions through consumer and business impact.

• Deep familiarity with Adobe CC; bonus for 3D CAD motion or digital experience.

• Strong portfolio showcasingomnichannel brand system design and breakthrough creative work.

• Ability to influence inspire and lead through design with intellectual curiosity and hands on capability when needed