Senior Director, Demand Generation

Job Description:

IAS is seeking a strategic and results-driven Senior Director of Demand Generation to lead our global campaigns pipeline growth and inbound marketing engine. This leader will be responsible for building and executing multi-channel demand generation programs that drive measurable growth across IASs product suite. The ideal candidate will be experienced in B2B SaaS and/or ad tech passionate about data-driven marketing and have a proven track record of scaling pipeline and revenue.

What You Will Do

• Develop and execute a comprehensive demand generation and pipeline acceleration strategy to support revenue goals for all IAS business lines and regions across Americas EMEA and APAC.
• Lead a team of Global demand generation marketers in building integrated multi-channel ABM campaigns leveraging digital content events email and paid media that scale across regions.
• Partner closely with Sales Product Marketing and Business Development to align campaign strategy with go-to-market plans and ICP targets.
• Own the marketing funnel from lead acquisition through nurture scoring and conversion optimizing for efficiency and effectiveness at every stage.
• Own the website optimizing as a central tool used in the B2B buying journey
• Own email marketing strategy to build the contactable database and create engagement with customers and prospects
• Own paid media strategy optimizing for ROI
• Oversee agency relationships driving performance and accountability
• Oversee MarTech stack and campaign operations ensuring optimal performance measurement and ROI across channels.
• Drive marketing analytics pipeline attribution and reporting communicating results and insights to executive leadership.
• Test and implement scalable programs for new market segments product launches or verticals.
• Foster a culture of innovation collaboration and continuous improvement within the team and across stakeholder groups.

Requirements

• Bachelors degree required; MBA or advanced degree a plus.
• 10 years in B2B demand generation growth marketing or related roles with 5 years in a leadership position; experience in ad tech martech SaaS or a related digital media field strongly preferred.
• Demonstrated success building and scaling integrated demand generation programs that deliver sales pipeline and % of revenue.
• Deep expertise in ABM digital marketing inbound and outbound tactics and lead nurturing.
• Proficiency in Salesforce Marketo (or similar MAP) ABM platform marketing analytics and attribution modeling.
• Exceptional leadership project management and cross-functional collaboration skills.
• Data-driven mindset with a strong ability to analyze interpret and act on marketing and revenue metrics.
• Excellent communication and presentation abilities; comfortable with executive-level audiences.

IAS Pay Transparency:

The annualized base salary ranges for the primary location and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package we offer a comprehensive benefits package that includes paid time off health insurance (medical dental vision) as well as PPO HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidates compensation package is based on multiple factors but not limited to geography experience skills job duties and business need.

Primary Location:

Primary Location Base Pay Range:

About Integral Ad Science:

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industrys most actionable data to drive superior results for the worlds largest advertisers publishers and media platforms. IASs software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information visit .

Equal Opportunity Employer:

IAS is an equal opportunity employer committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race color nationality gender gender identity or expression sexual orientation religion disability or age. We strongly encourage women people of color members of the LGBTQIA community people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS including the following categories of PI: identifiers personal records commercial information professional or employment or engagement information non-public education records and inferences drawn from your PI. We collect your PI for our purposes including performing services and operations related to your potential employment or engagement. For additional details or if you have questions contact us at

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner please send an email introducing your company to We will get back to you if theres interest in a partnership.