• Location:This opportunity can be hybrid in the Vancouver BC Lower Mainland. Our head office is in Surrey BC. While we have a preference for candidates based in British Columbia due to team collaboration and in-office presence we welcome strong applications from across Canada (Excluding Quebec).
• Annual Base Salary: $161900 - $193500 CAD Profit Sharing Bonus eligibility
  • The salary range represents our reasonable expectation of pay for this role. We may offer compensation outside this range based on the selected candidates qualifications experience and unique circumstances related to the position.
    
• Please note that employment is contingent upon the successful completion of reference checks and background checks.

Application Instructions:

• Please submit your resume and cover letter in PDF format.

Director Demand Generation & ABM

Safe Software is looking for a Director Demand Generation & ABM to lead our demand engine and accelerate pipeline growth across all this role you will own the strategy and execution of integrated demand-generation and account-based marketing programs driving qualified pipeline improving funnel performance and strengthening our overall go-to-market impact. Your leadership will directly influence revenue growth and market presence ensuring our marketing engine scales efficiently and effectively.

About The Team

As part of the Marketing organization youll join a collaborative group of experts across brand product marketing content digital partner marketing and revenue operations. This team is responsible for advancing Safe Softwares global market footprint through innovative programs customer-centric storytelling and data-driven campaign execution.

What Youll Be Doing

As a Director Demand Generation & ABM you will be responsible for:

• Develop and own the demandâgeneration strategy setting the vision goals metrics and roadmap for multichannel campaigns (digital events/webinars content syndication paid media partner/affiliate programs).
• Lead execution of integrated campaigns that attract nurture and convert prospects through the funnelfrom awareness to MQL to SQLworking closely with content marketing product marketing and sales development functions.
• Collaborate with sales leadership and revenue operations to ensure alignment on target markets buyer personas lead scoring qualification criteria and handâoff processes.
• Oversee marketing automation CRM integrations attribution modelling and analytics to measure campaign performance pipeline contribution cost per lead/acquisition and to continuously optimise programs and drive ROI.
• Manage budget forecasting and resource allocation for demandâgeneration activities; optimise spend across channels and geographies; track and report on results to senior leadership.
• Lead mentor and build a highâperformance demand generation team set clear KPIs drive process improvement and foster a culture of testing iteration and learning.
• Stay abreast of industry trends emerging technologies (e.g. ABM predictive analytics AI in marketing) and competitive landscape to maintain differentiation and innovation in demandâgen execution.

Qualifications Skills and Competencies

Safers come from a variety of backgrounds with a diversity in skills and knowledge. That said we find that those who are most successful in this role have experience with the following areas.

Required skills:

• Bachelors degree in Marketing Business or a related field (Masters preferred).
• 10 years of experience in demand generation growth or acquisition marketing in a B2B/SaaS environment.
• 5 years in a leadership role directly responsible for pipeline creation and revenue-impacting programs.
• Proven track record of building and scaling demand-generation programs that deliver measurable pipeline growth.
• Strong experience with digital channels (paid media SEO/SEM email events content syndication partner marketing).
• Expertise in marketing automation (e.g. HubSpot) and CRM platforms (e.g. Salesforce HubSpot CRM).
• Deep analytical skills: attribution ROI modeling dashboards forecasting and performance optimization.
• Knowledge of ABM methodologies lead scoring segmentation and buyer-journey optimization.
• Excellent cross-functional leadership and stakeholder management skills particularly with Sales and RevOps.
• Strong communication skills with the ability to translate strategy into actionable programs.

What You Can Expect

When you choose a career with Safe Software youre also choosing

• Meaningful Work:Make a profound impact across our business workplace and data integration product.
• A Supportive Environment:Feel empowered to share your ideas and implement them with high autonomy and team support.
• Social Responsibility:Become part of a team that findsmeaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
• Learning & Career Development:We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
• Flexible Working Hours:Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want and how you want to.
• Work-Life Balance:Theres no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge plus an additional paid 6 seasonal days off per year.
• Health & Wellness:Extended health dental health or lifestyle spending and counseling benefits from day 1. Thats right no waiting period.
• Family is important:We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
• Shared Success:Share in Safes success with our bi-annual profit sharing and RRSP/TFSA matching program.
• An Accessible Commute:Regardless of your commute method were located close to public transit and provide complimentary parking and bike storage for our team!

About Safe Software

Safe Software transforms organizations with FME the only All-Data Any-AI Enterprise Integration Platform connecting all your data anywhere at any velocity. With over 30 years of expertise and 25000 enterprise customers across 125 countries we simplify your data journey wherever it leads.

Founded in 1993 Safe isheadquartered in Surrey BCwith over 200 team members and counting. Were always looking for talented individuals withdiverse backgroundswho are determined to learn and grow. Are you ready to join the team

Our Commitment to Diversity and Inclusion

Safe Software is an equal opportunity employer and we truly believe that innovation and strength begin with diversity and inclusion. We welcome all candidates regardless of race gender identity or expression sexual orientation age ability disability national or ethnic origin political belief religion or family status. Should you require accommodations during the recruitment process please contact.